Manage several apps or regions as one portfolio, to one standard.
For portfolios above 1M monthly downloads, or several apps and business units under one growth organisation. Scale runs the full programme on each of them, to a central standard that does not flatten local judgement.
1M+ monthly downloads, multiple apps or regions
Includes everything in Foundation and Growth and Brand, plus the 20 lines below.
For apps with:
- →1M+ monthly downloads across the portfolio
- →Multiple apps, business units or regions under one growth org
- →A central growth team with per-app owners
- →Board- or investor-level reporting on category share and organic install mix
- →Data warehouse, BI pipelines and portfolio scorecards on the roadmap
Signals you've outgrown this tier:
- You've built an in-house ASO centre of excellence that now needs advice more than delivery
Every line of scope, published before you speak to us.
Portfolio management6 rows
- ✓Portfolio and multi-app ASO standards
- ✓One intent taxonomy across apps, so they don't compete for the same searches
- ✓Keyword and citation decisions made at portfolio level
- ✓Each app's waves of work run to one central standard
- ✓Shared creative guidelines and asset library across apps
- ✓Portfolio release calendar and dependency management
Access, risk and compliance4 rows
- ✓Least-privilege access model with approvals and a full audit trail
- ✓Account-suspension safeguards across every app
- ✓Incident procedure with named escalation owners
- ✓Policy review gate before any portfolio-wide change ships
Data and tooling5 rows
- ✓Custom data-warehouse integration and BI pipelines
- ✓Consolidated Share of Recommendation across the portfolio
- ✓Executive portfolio scorecard
- ✓Tool evaluation matrix and stack consolidation
- ✓API automation for store, review and assistant data across the whole portfolio
Team and handover5 rows
- ✓Named operator per app plus a portfolio lead
- ✓Handover and team training based on the ASO + GEO Blueprint
- ✓Trainer guide and knowledge checks for your internal team
- ✓Handoff checklist and final QA, so your team can run this without us
- ✓Bespoke commercial terms and governance model
The same six chapters run every month; your plan sets how deep each one goes.
How Scale operates.
Audit every app, benchmark each against its category, and agree the portfolio scorecard and access model.
Per-app waves ship in parallel to one standard, a cross-app library of what works is started, and your data warehouse is connected.
A portfolio-wide review of category share, combined Share of Recommendation, and organic mix by app and market.
Executive portfolio review, handover of skills to your internal team, and the plan for the next 90 days.
Scale takes the place of a Director of Mobile Growth and a small central team: senior operator, standards, per-app coordination, governance reporting and handover, all in one bespoke engagement.
Fully loaded CTC maths, benchmark salaries by market and comparison tables in eight currencies are on the role-displacement pages.
Content, creative, and paid UA are not bundled.
We make our margin on the monthly plan. Everything else is priced à la carte, close to production cost, with no agency markup on labour or media.
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
FAQ.
Minimum size?+
How is Scale priced?+
Will you train our team?+
Start with an audit for the Scale plan.
We audit every part of your listing and send a written diagnosis before you commit to anything. We commit to the work and the evidence it produces. Rankings and citations are not promised.