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PERFORMANCE MARKETING · Meta Ads

Give people a reason
to stop scrolling.

Facebook and Instagram campaigns with creative made for the placement, a clear next step and measurement connected to your business.

6% of managed media spend, from $1,999/month
Talk to our teamExplore campaign types
L
localfinds.inSponsored
Local Finds: Made near you. Made to last.
LOCAL FINDSMade near you. Made to last.
Meet the makers
Illustrative Instagram formats
AWARENESSTRAFFICENGAGEMENTLEADSAPP PROMOTIONSALES

CAMPAIGN TYPES

A clear role for
every campaign.

Choose the format around the job it needs to do. Each example below shows a placement and the work behind it.

AWARENESS

Introduce your brand to a relevant audience.

Reach and frequency give the creative room to become familiar. We assess the audience reached and the effect on brand demand.

Incremental reachAd recallQuality video attention
When to use it and what we manage
When it fits

Use it for launches, new categories, broad but relevant reach, video-led education and markets where the brand needs memory before it can ask for action.

What we manage

Audience and geography, reach or impression goals, frequency, video quality, exclusions, brand-lift design and tracking of later branded searches.

T
thebeautycompanySponsored
The Beauty Company: Make room for your evening.
THE BEAUTY COMPANYMake room for your evening.
Explore skincare
Illustrative campaign
TRAFFIC

Give people a reason to visit.

The destination should answer the question raised by the ad. We evaluate useful visits and what people do after they land.

Quality landing viewsEngaged sessionsAssisted demand
When to use it and what we manage
When it fits

Use it when the immediate job is discovery, content consumption, store traffic or a landing-page visit that can build a stronger remarketing and intent pool.

What we manage

Landing-page-view optimisation, page speed, message match, placement quality, UTMs, engaged sessions and later assisted conversions.

C
clayandkindSponsored
Clay & Kind: Your favourite cup of the day.
CLAY & KINDYour favourite cup of the day.
Shop mugs · ₹890

clayandkind Hand-thrown stoneware. Made slowly, used every day.

Illustrative campaign
ENGAGEMENT

Start a conversation around your product.

Comments, messages and video views can reveal what people need to understand. We use that feedback in the next creative brief.

Qualified engagementMessage startsHigh-intent audiences
When to use it and what we manage
When it fits

Use it for video views, messages, social proof, creator-led education, community response and content that qualifies interest before a harder ask.

What we manage

Engagement type, format and placement fit, message quality, view depth, exclusions, responder audiences and the next retargeting or sales action.

LEADS

Make the next step clear.

We build lead forms and landing pages around the information your sales team needs, and review lead quality in your CRM.

CRM-accepted leadsQualified pipelineLower cost per SQL
When to use it and what we manage
When it fits

Use it for considered services, B2B, education, finance and any sale where identity and qualification arrive before revenue.

What we manage

Conversion location, form depth, question design, CRM routing, Conversions API, lead-status feedback, quality exclusions and cost per accepted lead.

S
supperclub.kitchenSponsored
Supper Club: Five good dinners. One simple list.
SUPPER CLUBFive good dinners. One simple list.
Get the free guide

supperclub.kitchen Get our weeknight recipe guide, straight to your inbox.

Email address
you@example.com
Recipes and occasional kitchen notes. Unsubscribe anytime.
Illustrative campaign
APP PROMOTION

Find people who will use your app.

App campaigns connect creative, store pages and post-install events so the team can assess activation and retained value.

Activated usersPaying usersRetained value
When to use it and what we manage
When it fits

Use it for install growth, re-engagement and in-app actions once the app has reliable event coverage and a meaningful post-install signal.

What we manage

Meta SDK or MMP, deep links, app-event priorities, SKAN and consent handling, value optimisation, cohort analysis and re-engagement exclusions.

Instagram
GOODFORM · EVERYDAY MOVEMENTA routine that moves with you.Mobility flow.
Made for your everyday.
Free to download
9:41
Goodform

Your week in motion

weekly sessions4 / 5
Mobility flow · 12 min
2Upper body strength · 25 min
3Evening stretch · 8 min
GoodformEveryday movement · Sponsored
Install
4.8 12.4K reviews100K+Downloads42 MBApp size3+Rated for 3+
Offers in-app purchases · Privacy policy available in store
Illustrative app acquisition campaign
SALES

Build a campaign around the purchase.

Product creative, catalogues and conversion events work together. We check revenue quality and the contribution of new customers.

Incremental revenueNew-customer CACProfitable scale
When to use it and what we manage
When it fits

Use it when purchase or revenue events are reliable enough to guide delivery and the business can distinguish existing demand from incremental customer growth.

What we manage

Pixel plus CAPI deduplication, catalog and product sets, purchase value, new-customer logic, Advantage+ controls, holdouts and blended CAC.

O
oliveandearthSponsored
Olive & Earth: A gentler everyday ritual.
OLIVE & EARTHA gentler everyday ritual.
1 / 3
Shop the set

oliveandearth Olive-oil soap, made in small batches. Two-bar set, ₹650.

Illustrative campaign

ACCOUNT & MEASUREMENT

Connect delivery to business results.

Campaign structure, conversion data and reporting need to agree on what counts as a useful result.

Account structure

Give prospecting, remarketing and retention clear roles. Match the catalogue and creative to those audiences.

Conversion tracking

Review Pixel and Conversions API events, consent, event matching and deduplication.

Creative and testing

Review performance by concept and format. Agree the next tests with a named owner and a clear evaluation window.

Reporting and review

Reconcile platform delivery with revenue, pipeline or app events. Use incrementality tests when the volume and question support them.

Explore related services

Creative productionFees and scopeHow we work

Tell us what you want to grow.

Share your goal, current setup and the work you need help with.

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