Fee model
- Growth Legendary
- 6% of spend, subject to the published monthly minimum
- Traditional agency
- Confirm the retainer, spend-based fee and any commission in the quote
- In-house team
- Salaries + tools + overhead
Growth Legendary · Performance
6% of media spend. Month to month.
Senior specialists manage strategy, campaigns, tracking, creative and reporting inside your accounts. The fee is 6% of media spend or $1,999 a month, whichever is higher. Media is billed directly by the platforms.
THE 6% PAYS-FOR-ITSELF PROMISE
The first-month account review.
We agree the baseline in the first-month audit, then prove recoverable waste or incremental value worth at least 90 days of our fee. If we cannot prove it in your numbers, we recommend ending the engagement and hand everything over.
CORE · RECOMMENDED
6%
of media spend
Minimum spend $25K / month · fee never below $1,999
Strategy, launch, scaling and attribution, all run by a senior team. Every item on the included list, priced only on spend.
STARTUP
$1,999
/mo or 6%, whichever is higher
For teams growing towards $25K a month
One channel, core tracking and dashboard access, a monthly optimisation review, and a clear path to Core once spend passes $25K.
WHAT CORE INCLUDES
The Core scope, from tracking to weekly optimisation.
- Senior specialists with named account leads
- Server-side tracking and the Conversions API
- Live dashboard access from week one
- 20-30 creative concepts per week per $100K spend See how we make creative →
- MMM, MTA and quarterly geo-holdout incrementality tests
- Weekly optimisation and quarterly business reviews
- Web and app run by one team
- One budget plan across channels, judged on one number
PLANNING THE SCOPE
Compare the operating models.
Our fee example uses $500K/mo of paid spend. Other costs depend on the quote or team.
| Growth Legendary | Traditional agency | In-house team | |
|---|---|---|---|
| Fee model | 6% of spend, subject to the published monthly minimum | Confirm the retainer, spend-based fee and any commission in the quote | Salaries + tools + overhead |
| Effective cost on $500K/mo | $30,000/mo | Use the agency's written quote | Calculate salaries, tools and overhead for the required roles |
| Who runs the account | Senior team, named leads | Confirm the named leads and specialist allocation | Assign channel, creative and analytics responsibilities |
| Measurement | Profit reported, not platform ROAS | Agree data access, attribution and business measures | Maintain tracking and reconcile platform and business data |
| Creative throughput | 20–30 concepts / wk / $100K spend | Confirm production volume and revision scope | Plan production capacity and approval time |
| Channel coverage | 9 channels, one team | Confirm which channels are included | Match channel scope to available expertise |
| Time to value | Live in dashboards week 1 | Agree the access, setup and launch schedule | Allow for hiring, access and setup where needed |
| Termination | 30 days' notice, any month. | Check the contract's notice and handover terms | Plan continuity and handover when staffing changes |
Effective cost on $500K/mo
- Growth Legendary
- $30,000/mo
- Traditional agency
- Use the agency's written quote
- In-house team
- Calculate salaries, tools and overhead for the required roles
Who runs the account
- Growth Legendary
- Senior team, named leads
- Traditional agency
- Confirm the named leads and specialist allocation
- In-house team
- Assign channel, creative and analytics responsibilities
Measurement
- Growth Legendary
- Profit reported, not platform ROAS
- Traditional agency
- Agree data access, attribution and business measures
- In-house team
- Maintain tracking and reconcile platform and business data
Creative throughput
- Growth Legendary
- 20–30 concepts / wk / $100K spend
- Traditional agency
- Confirm production volume and revision scope
- In-house team
- Plan production capacity and approval time
Channel coverage
- Growth Legendary
- 9 channels, one team
- Traditional agency
- Confirm which channels are included
- In-house team
- Match channel scope to available expertise
Time to value
- Growth Legendary
- Live in dashboards week 1
- Traditional agency
- Agree the access, setup and launch schedule
- In-house team
- Allow for hiring, access and setup where needed
Termination
- Growth Legendary
- 30 days' notice, any month.
- Traditional agency
- Check the contract's notice and handover terms
- In-house team
- Plan continuity and handover when staffing changes
FAQ
Pricing FAQ.
The management fee is calculated from monthly media spend, with a $1,999 monthly minimum on every plan. The engagement is month to month. Platform spend is billed directly to you.
READY WHEN YOU ARE
Review the account before the next quarter.
The first-month audit tells you whether the fee can realistically pay for itself. If it cannot, we say so.
BEFORE YOU SIGN