Store listing
Can the app be accessed, indexed and trusted in the target market? Availability and policy · App health and vitals · Field and release integrity
APP STORE OPTIMISATION
Help the right people find and choose your app.
Keyword research, metadata, store creative and reviews, managed as a coordinated release programme across the App Store and Google Play.
App Store
MarginBooks and readingGET In-App Purchases
4.8 12.4K ratings4+Age rating#18Books and readingEN + 8Languages
Make room for one more chapter.
9:41
Margin
Your reading corner
reading streak7 days
The Creative Act · 62% read
2A Room of One’s Own · Up next
3Your notes · 18 highlights
Small steps. Visible progress.
9:41
Margin
A little progress, every day
reading streak7 days
The Creative Act · 62% read
2A Room of One’s Own · Up next
3Your notes · 18 highlights
THE WORK
A complete view of store performance
Intent portfolio
Which category, capability, problem and comparison intents can the product credibly own? Demand and relevance · Competitor footprint · Branded and non-brand balance
Metadata releases
Which native fields should change, in which store, and on what evidence? Apple field map · Play field map · Locale-specific release calendar
Conversion system
Which promise, and which order of proof, wins the install? Icon recognition · Story of the first five frames · Backlog of store A/B tests
Reviews and ratings
When should the app ask for a review, and which complaints need action? When to ask · Replying to reviews · Review themes sent to product
Value governance
Which discovery paths create activated, retained or paying users? Source cohorts · Limits · Scale, iterate or stop
What we measure
Visibility: rank and share
By intent cluster and store.
Decision: page conversion
By route and source.
Quality: rating and vitals
Trend plus release context.
Commercial: activation and value
With the cohort window declared.
QUESTIONS
Before we get started
How quickly can ASO improve rankings?
Some eligibility and metadata fixes show up after the next store release. Lasting movement depends on competition, product fit, ratings, conversion and time. We report early signals separately from proven results.
Do you write and publish metadata?
Metadata strategy and release-ready copy are included according to plan scope. Publishing needs agreed account access, your approval and a named owner for store compliance.
Is creative production included?
Creative hypothesis, brief and experiment design are included in subscriptions. Volume production is scoped separately through the Store Creative Sprint so effort and ownership stay transparent.
How many keywords do you track?
We track groups of related searches, and how many depends on the store, locale, category and the number of changes your team can ship.
What happens if traffic is too low for an A/B test?
We use pre-launch research, first-impression tests, before-and-after comparisons and cautious thresholds, and we say plainly that the result is less certain.
Do you support multiple countries and languages?
Yes. Brand and Scale are designed for market complexity. Localisation includes native-language research and QA rather than direct translation.
How does ASO work with paid acquisition?
Paid campaigns bring traffic and speed up store testing; we report their halo apart from normal organic movement. Custom pages and deep links send each user to the matching store page and in-app screen.
How do reviews enter the system?
We decide when to ask for reviews, reply to them, sort them by theme and pass problems to product, as one process. We never fabricate, gate or manipulate reviews.
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