Own before you attack.
We build on terms where you already rank in the top 30 before we spend a single release on a term where you're not visible at all.
APP GROWTH · APP STORE OPTIMISATION
Match your app to the way people search.
We research search intent, build keyword clusters and connect them to store metadata, creative and landing experiences.
SEARCH INTENT → STORE PAGE
The words behind the need.
quick dinner recipesCore task · High relevance
easy weeknight mealsSpecific need · Store-page match
meal plannerBranded intent · Exact match
Each intent maps to a feature the app actually offers.
THE APPROACH
How we work on the listing
Both stores, always.
App Store title/subtitle/keyword field and Google Play short/long description behave differently. We plan them as one keyword plan with a version for each store.
Localise, don't translate.
Each market gets its own opportunity map, and we rewrite for how people actually search in that language.
The ninety-day workflow
Diagnose · Weeks 1–2
Map demand. Volume, difficulty and ownership pulled across both stores and all live markets. Every term gets a verdict.
Ship · Weeks 3–8
Rewrite the metadata. We rewrite metadata for each market and stage it across release windows, without blowing up the rankings you already have.
Read · Weeks 9–10
Measure the re-index. We measure movement per term, per store, per market against the pre-write baseline captured in week two.
Next wave · Weeks 11–13
Extend the map. Winning clusters get more real estate. Losing terms get parked. The map is rewritten for the next wave.
Inputs and deliverables
What we need
- App Store Connect + Play Console read access
- Priority markets and languages
- One founder / PM as decision owner
What we deliver
- Opportunity map per market, per store
- Metadata rewrite brief per release
- Weekly re-index report and verdict log
- Keyword growth chart, wave by wave
QUESTIONS
Before we get started
Do you guarantee #1 rankings?
No serious operator can. We commit to building rank on the terms we choose together, measured every wave and rewritten if we're wrong.
What if we're indexed for nothing today?
We start with the attack terms on the map and use the first wave to get the app indexed widely, then work on owning terms from wave two onwards.
How is this different from a keyword report?
A report is a snapshot. This is a live keyword plan our team ships against every 90 days and defends in your review meetings.
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Tell us what you want to grow.
Share your goal, current setup and the work you need help with.