Demand mapped across App Store and Google Play.
We rebuild your keyword architecture around demand you can actually own - not vanity terms. Every keyword sits on an opportunity map with volume, difficulty, ownership and a verdict our team is accountable to.
| Keyword | Volume | Difficulty | We own | Verdict |
|---|---|---|---|---|
| meditation app | 92 | 84 | 12% | Attack |
| sleep meditation | 74 | 61 | 44% | Compound |
| breathwork daily | 41 | 32 | 68% | Compound |
| anxiety journal | 38 | 28 | 8% | Attack |
| calm mind | 63 | 71 | 5% | Park |
| guided sleep | 58 | 44 | 51% | Compound |
Principles this practice runs on.
These aren't slogans - each principle maps to a decision we make weekly inside the release wave.
Own before you attack.
We compound on terms where you already index in the top 30 before we spend a single release attacking a term where you're not visible at all.
Both stores, always.
App Store title/subtitle/keyword field and Google Play short/long description behave differently. We plan them as one architecture, not two projects.
Localise, don't translate.
A market gets its own opportunity map. We rewrite for how people actually search in that language, not through a translator's dictionary.
The 90-day cadence for this practice.
Every practice is scheduled through the same four-beat wave. Here is what those beats look like inside this one.
Map demand
Volume, difficulty and ownership pulled across both stores and all live markets. Every term gets a verdict.
Rewrite architecture
Metadata rewrite for each market, staged into release windows without blowing up existing rankings.
Read the re-index
We measure movement per term, per store, per market against the pre-write baseline captured in week two.
Extend the map
Winning clusters get more real estate. Losing terms get parked. The map is rewritten for the next wave.
- App Store Connect + Play Console read access
- Priority markets and languages
- One founder / PM as decision owner
- Opportunity map per market, per store
- Metadata rewrite brief per release
- Weekly re-index read + verdict log
- Wave-over-wave keyword compounding chart
We bring the stack. You never buy or manage tools to work with us.
Questions we get about this practice.
Do you guarantee #1 rankings?+
No serious operator can. We commit to compounding movement on the terms we chose together - measured every wave and rewritten if we're wrong.
What if we're indexed for nothing today?+
We start on the attack side of the map and stage a first wave built for indexing coverage, then move to ownership from wave two onwards.
How is this different from a keyword report?+
A report is a snapshot. This is a running architecture our team ships against every 90 days and defends in your review meetings.
Want us to run this practice on your app first?
45-minute audit. You leave with a written read of where this practice would move the needle in your category.