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PERFORMANCE MARKETING · LinkedIn Ads

Reach the people
behind the account.

LinkedIn campaigns for target accounts and buying committees, with relevant creative, useful offers and lead quality tracked in your CRM.

6% of managed media spend, from $1,999/month
Talk to our teamExplore campaign types
M
MeridianPromoted

Give sales and marketing a shared view of the accounts that matter.

Meridian team at workTurn account signals into useful conversations.
meridian.exampleLearn more
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Illustrative LinkedIn campaign
BRAND AWARENESSWEBSITE VISITSENGAGEMENTVIDEO VIEWSLEAD GENERATIONWEBSITE CONVERSIONSJOB APPLICANTS

CAMPAIGN TYPES

A clear role for
every campaign.

Choose the format around the job it needs to do. Each example below shows a placement and the work behind it.

BRAND AWARENESS

Become familiar inside your target accounts.

We introduce your company and point of view to the roles involved in the buying decision.

Target-account reachRole penetrationFuture demand
When to use it and what we manage
When it fits

Use it for category creation, enterprise launches, new geographies and long B2B sales cycles where future buyers need to know the brand before sales outreach.

What we manage

Matched accounts, role and seniority layers, account penetration, frequency, Thought Leader or video formats, exclusions and brand-lift or search pull-through.

M
MeridianPromoted

Give sales and marketing a shared view of the accounts that matter.

MERIDIAN / ACCOUNT WORKSPACE
Harbour TechnologiesIn progress
RPAKMLBuying group · 3 contacts
Turn account signals into useful conversations.
meridian.exampleLearn more
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Illustrative LinkedIn campaign
WEBSITE VISITS

Take interested buyers to useful detail.

The ad introduces a relevant question. The destination provides the product explanation, evidence or comparison that follows.

Qualified site visitsAccount intentRetargetable demand
When to use it and what we manage
When it fits

Use it for solution pages, research, comparison content, events and landing pages with more proof than the feed can hold.

What we manage

Account and role targeting, ad-to-page continuity, Insight Tag, consistent UTMs, landing speed, engaged-session quality and assisted pipeline.

R
Relay AnalyticsPromoted

Give sales and marketing a shared view of the accounts that matter.

RELAY ANALYTICS / ACCOUNT WORKSPACE
Harbour TechnologiesIn progress
RPAKMLBuying group · 3 contacts
Make the next decision with a clearer view.
relayanalytics.exampleLearn more
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Illustrative LinkedIn campaign
ENGAGEMENT

Let your team's expertise lead.

We develop posts and Thought Leader Ads around the questions your buyers discuss, then review the audience and response.

Buying-group intentTrust across target accountsQualified retargeting pool
When to use it and what we manage
When it fits

Use it when the category needs education, a founder or operator voice carries authority, or document and event content can create a high-intent audience.

What we manage

Thought Leader, document and event formats, account-level engagement, responder audiences, comment quality, retargeting sequence and sales context.

VIDEO VIEWS

Explain a complex product in the feed.

Video gives a buyer time to see the problem, product and evidence. We assess viewing behaviour alongside account engagement.

Qualified completionAccount-level attentionDemand pull-through
When to use it and what we manage
When it fits

Use it for category education, product narrative, event content, customer proof and executive points of view that benefit from motion and voice.

What we manage

Hook and completion by segment, target-account viewing, video retargeting, Thought Leader distribution, frequency and follow-on site or search behaviour.

O
Orbit CRMPromoted

Watch how revenue teams keep account activity and follow-ups connected.

ORBIT CRM / ACCOUNT WORKSPACE
Harbour TechnologiesIn progress
RPAKMLBuying group · 3 contacts
From first conversation to next step.
orbitcrm.exampleWatch demo
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Illustrative LinkedIn campaign
LEAD GENERATION

Collect the information sales can act on.

Native forms make it easier to respond. Qualification questions and CRM feedback keep the focus on useful conversations.

CRM-accepted leadsHigher MQL→SQLCost per qualified lead
When to use it and what we manage
When it fits

Use it for strong documents, events, research, high-value offers and sales processes where a native form improves access without sacrificing qualification.

What we manage

Offer-to-role fit, prefill fields, custom questions, CRM sync, accepted-lead status, suppression, follow-up SLA and SQL or opportunity feedback.

B
BrightlanePromoted

A practical workbook for sales and marketing teams planning their next campaign.

BRIGHTLANE / FIELD NOTES01   Understand the market02   Map the buying group03   Plan the conversation
The account planning field guide.
8-page PDF workbookDownload
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Illustrative LinkedIn campaign
WEBSITE CONVERSIONS

Measure the action beyond the click.

We connect website actions to campaign and account data, with clear definitions for a qualified conversion.

SQLsOpportunity valueRevenue accountability
When to use it and what we manage
When it fits

Use it for high-intent solution actions where a site journey, qualification step and long-window CRM outcome are more valuable than maximum form volume.

What we manage

Insight Tag, Conversions API, conversion windows, company and role targeting, CRM-stage imports, offline revenue and bidding toward qualified outcomes.

S
SignalstackPromoted

Give sales and marketing a shared view of the accounts that matter.

SIGNALSTACK / ACCOUNT WORKSPACE
Account review · Friday 10:00In progress
RPAKMLBuying group · 3 contacts
Put the next account review on the calendar.
signalstack.exampleLearn more
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Illustrative LinkedIn campaign
JOB APPLICANTS

Reach candidates for a specific role.

Recruitment campaigns have their own audience, creative and application goals, separate from customer acquisition.

Qualified applicantsLower hiring wasteInterview-to-hire quality
When to use it and what we manage
When it fits

Use it for priority roles, competitive talent markets and employer-brand campaigns where professional identity creates a real targeting advantage.

What we manage

Role and skills targeting, seniority and geography, employer proof, job-post continuity, applicant-quality feedback and interview-to-hire measurement.

N
Northstar CloudPromoted

We’re hiring a Customer Success Manager in Bengaluru. Help growing teams get more from their software.

Northstar Cloud team at workGood work starts with good people.
Bengaluru · Full timeView jobs
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Illustrative LinkedIn campaign

ACCOUNT & MEASUREMENT

Connect delivery to business results.

Campaign structure, conversion data and reporting need to agree on what counts as a useful result.

Account structure

Group named accounts and buying roles, match the offer to each audience, and connect lead stages to the CRM.

Conversion tracking

Connect Insight Tag and Conversions API events to forms, website actions and CRM outcomes.

Creative and testing

Review performance by concept and format. Agree the next tests with a named owner and a clear evaluation window.

Reporting and review

Reconcile platform delivery with revenue, pipeline or app events. Use incrementality tests when the volume and question support them.

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