List construction
Every account and contact worth approaching, chosen on firmographic and technographic criteria, with a written rule for who is excluded and why.
GTM · OUTBOUND AUTOMATION
We build target-account lists, verify contacts, set up sending infrastructure and run email and LinkedIn sequences, with activity written back to your CRM.
Northstar Cloud · Outreach plan
Hi Riya, I noticed your team is expanding into a new segment. Would a short account-planning example be useful?
THE STARTING POINT
Reliable outbound starts with accurate contacts, authenticated sending domains, useful messages and clear ownership of replies. We review those parts together before increasing volume.
SCOPE
Every account and contact worth approaching, chosen on firmographic and technographic criteria, with a written rule for who is excluded and why.
Data sources queried cheapest first until each record has a verified contact. Coverage and cost per resolved contact, measured and reported.
Sending domains, DNS authentication, warmup schedules, inbox rotation, and volume ceilings per mailbox.
Steps across email and LinkedIn, where each kind of reply sends the contact down its own path.
A hire, a funding round, a change of technology or a visit to your site starts the sequence. Good timing does work that copy cannot.
Every touch is logged on one account record in your CRM, so outbound is judged by the pipeline it creates.
DELIVERY
Target accounts defined and exclusion rules written. Domains bought, DNS authenticated, warmup started.
Waterfall enrichment built and coverage measured. Sequences drafted from verified contact data.
Live at controlled volume. Branch logic tuned on reply type. CRM sync and suppression verified.
Volume raised to target. Handover of the domains, documentation and runbook.
MEASUREMENT
Your teamOwns the offer and the call on who is worth talking to
Growth LegendaryBuilds and operates the infrastructure, enrichment, sequencing and sync
What you keepThe domains, the data, the sequences, the documentation, the runbook
Your teamApproves messaging and handles replies that become conversations
Growth LegendaryReports coverage, placement, reply quality and pipeline weekly
What you keepEvery tool, in your accounts and on your billing
QUESTIONS
No. We build the list from your criteria and find contacts through an enrichment waterfall we measure. Bought lists are the fastest way to burn a domain.
Yours. Billed to you and set up in your accounts. We run them; you own them.
Warmup alone takes three to four weeks and cannot be compressed responsibly. First meetings typically land in weeks five to eight.
We design the sequences and write the first versions. Messaging comes from your positioning; if that is unclear, fixing it becomes separate, scoped work under Positioning & Narrative.
It is regulated, and the rules differ by country. We build to CAN-SPAM, GDPR and PECR, including suppression, sender identification and opt-out, and document what applies in each region you sell into.
Share your goal, current setup and the work you need help with.