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GTM · OUTBOUND AUTOMATION

Outbound built for relevant conversations.

We build target-account lists, verify contacts, set up sending infrastructure and run email and LinkedIn sequences, with activity written back to your CRM.

Engagements from $3,000/month
RRelayWorkspace
OUTBOUND SEQUENCE

A relevant reason to get in touch.

Northstar Cloud · Outreach plan

RP
Day 1 · A useful observationPersonalised email
AM
Day 4 · A practical resourceLinkedIn follow-up
NS
Day 9 · An open questionReply in the same thread
Subject: Your next account review

Hi Riya, I noticed your team is expanding into a new segment. Would a short account-planning example be useful?

Reply received · Account owner notified
Illustrative Relay working document

THE STARTING POINT

What this work addresses

Reliable outbound starts with accurate contacts, authenticated sending domains, useful messages and clear ownership of replies. We review those parts together before increasing volume.

  • Growth Legendary builds and runs outbound for B2B and SaaS companies selling into North America, Europe, the Gulf and Southeast Asia.
  • The work covers list building, waterfall enrichment, deliverability, email and LinkedIn sequences, and CRM sync.
  • Most teams leave deliverability to a setting in the sending tool; we build it as infrastructure: domains, warmup, authentication and inbox rotation.
  • Everything is built to be handed over. The client owns the domains, the data, the sequences and the documentation.

SCOPE

The work we take on

List construction

Every account and contact worth approaching, chosen on firmographic and technographic criteria, with a written rule for who is excluded and why.

Waterfall enrichment

Data sources queried cheapest first until each record has a verified contact. Coverage and cost per resolved contact, measured and reported.

Deliverability infrastructure

Sending domains, DNS authentication, warmup schedules, inbox rotation, and volume ceilings per mailbox.

Sequence architecture

Steps across email and LinkedIn, where each kind of reply sends the contact down its own path.

Send triggers

A hire, a funding round, a change of technology or a visit to your site starts the sequence. Good timing does work that copy cannot.

CRM sync and attribution

Every touch is logged on one account record in your CRM, so outbound is judged by the pipeline it creates.

DELIVERY

The first ninety days

1–2

Target accounts defined and exclusion rules written. Domains bought, DNS authenticated, warmup started.

3–4

Waterfall enrichment built and coverage measured. Sequences drafted from verified contact data.

5–8

Live at controlled volume. Branch logic tuned on reply type. CRM sync and suppression verified.

9–12

Volume raised to target. Handover of the domains, documentation and runbook.

MEASUREMENT

What we review with you

  • Inbox placement rate
  • Contact resolution coverage
  • Cost per resolved contact
  • Meetings booked per month

How the teams work together

Your teamGrowth LegendaryWhat you keep

Your teamOwns the offer and the call on who is worth talking to

Growth LegendaryBuilds and operates the infrastructure, enrichment, sequencing and sync

What you keepThe domains, the data, the sequences, the documentation, the runbook

Your teamApproves messaging and handles replies that become conversations

Growth LegendaryReports coverage, placement, reply quality and pipeline weekly

What you keepEvery tool, in your accounts and on your billing

QUESTIONS

Before we get started

Do you buy lists?

No. We build the list from your criteria and find contacts through an enrichment waterfall we measure. Bought lists are the fastest way to burn a domain.

Whose domains and tools are these?

Yours. Billed to you and set up in your accounts. We run them; you own them.

How long before this produces meetings?

Warmup alone takes three to four weeks and cannot be compressed responsibly. First meetings typically land in weeks five to eight.

Do you write the copy?

We design the sequences and write the first versions. Messaging comes from your positioning; if that is unclear, fixing it becomes separate, scoped work under Positioning & Narrative.

Is cold email legal?

It is regulated, and the rules differ by country. We build to CAN-SPAM, GDPR and PECR, including suppression, sender identification and opt-out, and document what applies in each region you sell into.

Tell us what you want to grow.

Share your goal, current setup and the work you need help with.

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