Creation and capture split
Each gets its own budget. Creation is judged on category and branded search; capture on cost and conversion.
GTM · DEMAND GENERATION
Help the right buyers discover your company.
We plan paid, organic and content activity around the questions your buyers need answered, with separate measures for creating demand and capturing it.
Engagements from $3,000/month
DEMAND PROGRAMME
One useful idea. Three places to find it.
Planning next quarter’s pipeline
The account planning guideDownloadable resource
A conversation with revenue leadersLive roundtable
Practical notes from the sessionEmail follow-up
Content brief → Distribution → Qualified conversation
LinkedInGoogle AdsMetaHubSpotGoogle AnalyticsClayOpenAI
THE STARTING POINT
What this work addresses
Some buyers are actively looking. Others are still learning about the problem. We give each audience relevant content and a way to take the next step.
- Growth Legendary runs demand generation for B2B and SaaS companies.
- Creating demand and capturing it are run, budgeted and measured separately.
- The work covers organic search, visibility in AI answers, paid, lifecycle, and one shared definition of intent underneath them.
- Demand Gen works one-to-many against a segment; programmes for named accounts sit under ABM.
SCOPE
The work we take on
Answer-engine visibility
Clear page structure, schema markup, well-sourced facts and arguments worth quoting, so AI assistants can cite you and search engines can find you.
Organic search
Content organised around the questions people ask before they buy, with internal links that lead to what you actually sell.
Paid architecture
Channel selection, offer design and creative testing, all judged on the pipeline they produce.
Lifecycle
Everything a prospect receives between first contact and being ready for sales, sent in response to what they do.
Intent taxonomy
One shared definition of intent across inbound, outbound and product, so an account cannot be double-counted.
DELIVERY
The first ninety days
1–2
Intent taxonomy written. Baselines set for category search, branded search and cost per opportunity.
3–5
Site structure for search and AI answers built. Schema added and the first pages written to be cited.
6–9
Paid campaigns live at controlled spend. Lifecycle triggers wired to behaviour.
10–12
Creation and capture reported separately. Budget moved to whatever the measurement shows is working.
MEASUREMENT
What we review with you
- Branded search volume
- Cost per opportunity
- Citations in AI answers, across tracked queries
How the teams work together
Your teamGrowth LegendaryWhat you keep
Your teamOwns brand, budget and the offer
Growth LegendaryBuilds both programmes, the shared intent definitions and the reporting
What you keepEvery account, property, asset and dashboard
Your teamApproves creative and messaging
Growth LegendaryReports creation and capture separately, weekly
What you keepHow it all runs, documented
QUESTIONS
Before we get started
Do you buy media?
We design and manage paid programmes. We do not price as a percentage of media spend, so there is no incentive to recommend more of it.
Is this SEO?
Search is one part of it. The work is built to be quoted in AI answers as well as to rank on a results page.
How is this different from ABM?
Demand Gen works one-to-many against a segment. ABM works one-to-few against a named list. Most companies need both, sequenced.
How quickly does this show?
Capture improves within a quarter. Creation builds over two to four quarters, and we measure it on category and branded search.
What do you need from us?
Budget authority, brand approval, and someone who can answer a product question inside a day.
Explore related services
Tell us what you want to grow.
Share your goal, current setup and the work you need help with.