pricing · four plans, full scope published
Priced by your monthly downloads, not by who sits in the room.
Every line of scope is on this page before you speak to anyone. Foundation covers one app in one market across both stores. Growth adds a continuous test queue. Brand adds more markets and proof of what caused each change. Scale is the custom tier for portfolios and platforms.
Prices in your local currencyPause or scale with 30 days' noticeNo annual lock-inClient-owned accounts and data
Under 100K monthly downloads
Foundation
One app, both stores and one primary market, with AI discovery measured from day one rather than added at renewal.
100K–300K monthly downloads
Growth
You have enough traffic for store tests to reach a result. Apple and Play work runs in parallel, the test queue never empties, and AI discovery is tracked monthly rather than quarterly.
300K–1M monthly downloads
Brand
Several markets, causal measurement and work on the sources AI assistants trust in your category. At this size the listing is no longer what holds you back; knowing what actually moved the numbers is.
1M+ monthly downloads, multiple apps or regions
Scale
Several apps, business units or regions working to one central standard that does not flatten local judgement.
Under 100K monthly downloads
Foundation
One app, both stores and one primary market, with AI discovery measured from day one rather than added at renewal.
100K–300K monthly downloads
Growth
You have enough traffic for store tests to reach a result. Apple and Play work runs in parallel, the test queue never empties, and AI discovery is tracked monthly rather than quarterly.
300K–1M monthly downloads
Brand
Several markets, causal measurement and work on the sources AI assistants trust in your category. At this size the listing is no longer what holds you back; knowing what actually moved the numbers is.
1M+ monthly downloads, multiple apps or regions
Scale
Several apps, business units or regions working to one central standard that does not flatten local judgement.
full scope · aligned for comparison
Compare every plan, side by side.
Scope lineBy group
Under 100K monthly downloadsFoundation
100K–300K monthly downloadsGrowth
300K–1M monthly downloadsBrand
1M+ monthly downloads, multiple apps or regionsScale
App intake questionnaire and full access provisioning across App Store Connect, Play Console, analytics and attribution
Foundation✓
Growth✓
Brand✓
Scale✓
App Truth File: the approved claims, prohibited claims and evidence IDs every asset must cite
Foundation✓
Growth✓
Brand✓
Scale✓
Weighted baseline audit scored across discovery, metadata, creative, reviews, quality, localisation and evidence
Foundation✓
Growth✓
Brand✓
Scale✓
Competitor-selection sheet scored on category, search and conversion overlap
Foundation✓
Growth✓
Brand✓
Scale✓
Metric dictionary and one agreed conversion event, signed off before any change ships
Foundation✓
Growth✓
Brand✓
Scale✓
Policy and quality check that catches rejection risks before submission
Foundation✓
Growth✓
Brand✓
Scale✓
Intent-cluster map that groups searches by the problem behind them
Foundation✓
Growth✓
Brand✓
Scale✓
Keyword master sheet: normalised terms, baseline rank and current rank, in both stores
Foundation✓
Growth✓
Brand✓
Scale✓
Five-factor keyword scoring: relevance, intent fit, demand, attainability, local fit
Foundation✓
Growth✓
Brand✓
Scale✓
Monthly check of relevant non-branded rankings
Foundation✓
Growth✓
Brand✓
Scale✓
Branded and non-branded acquisition reported separately
Foundation✓
Growth✓
Brand✓
Scale✓
Apple metadata specification: name, subtitle, keyword field and in-app events
Foundation✓
Growth✓
Brand✓
Scale✓
Google Play metadata specification: title, short description and long description
Foundation✓
Growth✓
Brand✓
Scale✓
One QA'd metadata release per store per month
Foundation✓
Growth✓
Brand✓
Scale✓
Metadata change log with receipt ID, submission date, live date and version
Foundation✓
Growth✓
Brand✓
Scale✓
Copy that fills each character limit and reads naturally enough to pass Play policy review
Foundation✓
Growth✓
Brand✓
Scale✓
Screenshot narrative brief for the first three portrait frames
Foundation✓
Growth✓
Brand✓
Scale✓
Creative QA checklist on every export: dimensions, claim IDs, contrast, reading order and UI that matches the real product
Foundation✓
Growth✓
Brand✓
Scale✓
One icon or preview-video brief per quarter
Foundation✓
Growth✓
Brand✓
Scale✓
Poster frame, orientation and device-class specification
Foundation✓
Growth✓
Brand✓
Scale✓
Review taxonomy and response library
Foundation✓
Growth✓
Brand✓
Scale✓
Compliant rating prompt, timed to a moment of value
Foundation✓
Growth✓
Brand✓
Scale✓
Weekly review report: theme frequency, severity and regressions by app version
Foundation✓
Growth✓
Brand✓
Scale✓
Review escalation ladder with named product and support owners
Foundation✓
Growth✓
Brand✓
Scale✓
AI prompt set: 20 non-branded questions your buyers ask
Foundation✓
Growth✓
Brand✓
Scale✓
Quarterly prompt-panel run across ChatGPT, Claude, Perplexity, Gemini and Google AI Mode
Foundation✓
Growth✓
Brand✓
Scale✓
Assistant observation log with mention and citation coded as separate fields
Foundation✓
Growth✓
Brand✓
Scale✓
Share of Recommendation baseline, reported with its uncertainty
Foundation✓
Growth✓
Brand✓
Scale✓
Structured-data specification for your app landing page
Foundation✓
Growth✓
Brand✓
Scale✓
App landing-page brief so there is something legitimate for assistants to cite
Foundation✓
Growth✓
Brand✓
Scale✓
Monthly ASO report and quarterly AI-discovery report
Foundation✓
Growth✓
Brand✓
Scale✓
Release receipt for every shipped change
Foundation✓
Growth✓
Brand✓
Scale✓
Monthly call with a named senior operator
Foundation✓
Growth✓
Brand✓
Scale✓
Accounts, data and creative always stay yours
Foundation✓
Growth✓
Brand✓
Scale✓
Product Page Optimisation plan per Apple test: minimum effect, sample and duration set upfront
Foundation–
Growth✓
Brand✓
Scale✓
Store Listing Experiment plan per Play test with locale-level control
Foundation–
Growth✓
Brand✓
Scale✓
Experiment readout that checks the traffic split and protected metrics, and allows 'inconclusive' as a result
Foundation–
Growth✓
Brand✓
Scale✓
Continuous creative test queue, never fewer than two tests running
Foundation–
Growth✓
Brand✓
Scale✓
Confound log tracking campaign, product, season and featuring against every test
Foundation–
Growth✓
Brand✓
Scale✓
Every test runs to its planned end, even when an early result looks tempting
Foundation–
Growth✓
Brand✓
Scale✓
Custom Product Page matrix mapped to paid and organic intent sources
Foundation–
Growth✓
Brand✓
Scale✓
Custom Store Listing matrix for Play, by market and audience
Foundation–
Growth✓
Brand✓
Scale✓
Each ad or search sends people to a store page that matches what it promised
Foundation–
Growth✓
Brand✓
Scale✓
Conversion reported for each page variant and each traffic source
Foundation–
Growth✓
Brand✓
Scale✓
Two QA'd metadata releases per store per month
Foundation–
Growth✓
Brand✓
Scale✓
Screenshot narrative testing across device classes and orientations
Foundation–
Growth✓
Brand✓
Scale✓
Preview-video brief with poster frame, licensing and localisation plan
Foundation–
Growth✓
Brand✓
Scale✓
Icon test brief that changes one variable at a time and keeps the icon recognisable
Foundation–
Growth✓
Brand✓
Scale✓
Review themes tracked by app version and ranked by severity
Foundation–
Growth✓
Brand✓
Scale✓
A running record linking each review theme to the fix that shipped for it
Foundation–
Growth✓
Brand✓
Scale✓
Post-release check so a live update cannot quietly damage ratings
Foundation–
Growth✓
Brand✓
Scale✓
Monthly runs of one fixed prompt panel, so trends are comparable
Foundation–
Growth✓
Brand✓
Scale✓
Citation ledger: every assistant citation logged by assistant, mode and locale
Foundation–
Growth✓
Brand✓
Scale✓
AI-discovery gap analysis: where competitors are cited and you are not
Foundation–
Growth✓
Brand✓
Scale✓
Share of Recommendation tracked over time with volatility bands
Foundation–
Growth✓
Brand✓
Scale✓
Content briefs that fill the gaps where assistants cite other sources instead of you
Foundation–
Growth✓
Brand✓
Scale✓
Each assistant measured separately, because they draw on different sources
Foundation–
Growth✓
Brand✓
Scale✓
Structured-data implementation and validation
Foundation–
Growth✓
Brand✓
Scale✓
Comparison-page brief for high-intent category queries
Foundation–
Growth✓
Brand✓
Scale✓
Third-party evidence tracker
Foundation–
Growth✓
Brand✓
Scale✓
Web-to-app discovery and unbroken deep links
Foundation–
Growth✓
Brand✓
Scale✓
Integrated measurement across store, product and revenue
Foundation–
Growth✓
Brand✓
Scale✓
Weekly backlog ranked by activation
Foundation–
Growth✓
Brand✓
Scale✓
Weekly update, monthly report and quarterly leadership readout
Foundation–
Growth✓
Brand✓
Scale✓
A call every two weeks
Foundation–
Growth✓
Brand✓
Scale✓
Market-priority score that stops translation sprawl before it starts
Foundation–
Growth–
Brand✓
Scale✓
Native query and creative localisation per priority market
Foundation–
Growth–
Brand✓
Scale✓
Native-language QA completed by a native reviewer, not a translator
Foundation–
Growth–
Brand✓
Scale✓
Localisation brief per market covering imagery, examples and copy density
Foundation–
Growth–
Brand✓
Scale✓
Per-market prompt panels showing where local assistants lack sources
Foundation–
Growth–
Brand✓
Scale✓
Currency, prices and support details checked on every storefront
Foundation–
Growth–
Brand✓
Scale✓
Incrementality testing on paid-to-store routes
Foundation–
Growth–
Brand✓
Scale✓
Cannibalisation analysis between paid and organic acquisition
Foundation–
Growth–
Brand✓
Scale✓
Cohort checks so a conversion gain never comes at the cost of retention
Foundation–
Growth–
Brand✓
Scale✓
Traffic-mix checks before creative gets the blame
Foundation–
Growth–
Brand✓
Scale✓
Sequential and holdout test designs
Foundation–
Growth–
Brand✓
Scale✓
Revenue-per-install and refund tracking beside conversion
Foundation–
Growth–
Brand✓
Scale✓
Analysis of every source assistants cite in your category
Foundation–
Growth–
Brand✓
Scale✓
Entity and source analysis: which sources assistants actually trust
Foundation–
Growth–
Brand✓
Scale✓
Digital PR target sheet with prioritised, legitimate publications
Foundation–
Growth–
Brand✓
Scale✓
Programme to earn third-party coverage, with every mention tracked
Foundation–
Growth–
Brand✓
Scale✓
Comparison and alternatives pages, planned as a set
Foundation–
Growth–
Brand✓
Scale✓
Misinformation and competitor-claim monitoring
Foundation–
Growth–
Brand✓
Scale✓
Apple technical discovery: App Intents and Siri, from invocation to completed action
Foundation–
Growth–
Brand✓
Scale✓
Android and Google technical discovery: App Actions, deep links and web-to-app parity
Foundation–
Growth–
Brand✓
Scale✓
Automation and API pipelines for store and assistant data
Foundation–
Growth–
Brand✓
Scale✓
In-app events and promotional content run as a way to be found in the store
Foundation–
Growth–
Brand✓
Scale✓
Weekly prompt-panel runs across all five assistants
Foundation–
Growth–
Brand✓
Scale✓
Share of Recommendation broken down by assistant and by locale
Foundation–
Growth–
Brand✓
Scale✓
Citations and mentions reported as separate metrics
Foundation–
Growth–
Brand✓
Scale✓
Backlog of source gaps to fix, with owners and ship dates
Foundation–
Growth–
Brand✓
Scale✓
Executive oversight of growth, with a quarterly leadership report
Foundation–
Growth–
Brand✓
Scale✓
RACI matrix across your product, growth, design and engineering teams
Foundation–
Growth–
Brand✓
Scale✓
Weekly call plus a monthly executive review
Foundation–
Growth–
Brand✓
Scale✓
Release calendar coordinated against your product roadmap
Foundation–
Growth–
Brand✓
Scale✓
Portfolio and multi-app ASO standards
Foundation–
Growth–
Brand–
Scale✓
One intent taxonomy across apps, so they don't compete for the same searches
Foundation–
Growth–
Brand–
Scale✓
Keyword and citation decisions made at portfolio level
Foundation–
Growth–
Brand–
Scale✓
Each app's waves of work run to one central standard
Foundation–
Growth–
Brand–
Scale✓
Shared creative guidelines and asset library across apps
Foundation–
Growth–
Brand–
Scale✓
Portfolio release calendar and dependency management
Foundation–
Growth–
Brand–
Scale✓
Least-privilege access model with approvals and a full audit trail
Foundation–
Growth–
Brand–
Scale✓
Account-suspension safeguards across every app
Foundation–
Growth–
Brand–
Scale✓
Incident procedure with named escalation owners
Foundation–
Growth–
Brand–
Scale✓
Policy review gate before any portfolio-wide change ships
Foundation–
Growth–
Brand–
Scale✓
Custom data-warehouse integration and BI pipelines
Foundation–
Growth–
Brand–
Scale✓
Consolidated Share of Recommendation across the portfolio
Foundation–
Growth–
Brand–
Scale✓
Executive portfolio scorecard
Foundation–
Growth–
Brand–
Scale✓
Tool evaluation matrix and stack consolidation
Foundation–
Growth–
Brand–
Scale✓
API automation for store, review and assistant data across the whole portfolio
Foundation–
Growth–
Brand–
Scale✓
Named operator per app plus a portfolio lead
Foundation–
Growth–
Brand–
Scale✓
Handover and team training based on the ASO + GEO Blueprint
Foundation–
Growth–
Brand–
Scale✓
Trainer guide and knowledge checks for your internal team
Foundation–
Growth–
Brand–
Scale✓
Handoff checklist and final QA, so your team can run this without us
Foundation–
Growth–
Brand–
Scale✓
Bespoke commercial terms and governance model
Foundation–
Growth–
Brand–
Scale✓
App Advertising
6% of the spend we manage, and the platforms bill you for media directly. Strategy, account structure, optimisation, measurement and reporting are included; creative production in volume is scoped separately. Because the fee is a percentage, it is the same in every currency.
free audit first
We audit before we sell.
Every engagement opens with a written diagnosis. We commit to the work and the evidence it produces. We do not promise rankings, citations or placement in AI recommendations.