TIER 02 · parallel Apple + Play · monthly AI discovery
Run search, conversion and AI recommendation work in parallel.
For apps at 100K–300K monthly downloads. You have enough traffic for store tests to reach a result. Apple and Play work runs in parallel, the test queue never empties, and AI discovery is tracked monthly rather than quarterly.
100K–300K monthly downloads
monthly investment
$1,999/ month
Showing USD · fixed display rates
Inherits
Includes everything in Foundation, plus the 31 lines below.
Pause or scale30 days' noticeNo lock-in
02
Tier
parallel Apple + Play · monthly AI discovery
31
Lines of scope
Published before the pitch
7
scope groups
Sorted by area of work
1
Team
No handoffs
who this fits
For apps with:
- →100K–300K monthly downloads
- →Both stores live, with paid UA already driving real traffic
- →Product shipping fast enough that metadata needs attention every month
- →AI discovery matters: assistants and the stores' own AI features already influence your installs
- →Ready to keep at least two store tests running at all times
when to graduate
Signals you've outgrown this tier:
- 300K+ monthly downloads or expanding to a second priority region
- Your next gains depend on the sources assistants cite and on comparison content
- Multiple apps sharing a growth team
what runs · 31 lines
Every line of scope, published before you speak to us.
Inherited
Everything in Foundation, plus the 31 lines below.
Experimentation6 rows
- ✓Product Page Optimisation plan per Apple test: minimum effect, sample and duration set upfront
- ✓Store Listing Experiment plan per Play test with locale-level control
- ✓Experiment readout that checks the traffic split and protected metrics, and allows 'inconclusive' as a result
- ✓Continuous creative test queue, never fewer than two tests running
- ✓Confound log tracking campaign, product, season and featuring against every test
- ✓Every test runs to its planned end, even when an early result looks tempting
Custom pages and intent routing4 rows
- ✓Custom Product Page matrix mapped to paid and organic intent sources
- ✓Custom Store Listing matrix for Play, by market and audience
- ✓Each ad or search sends people to a store page that matches what it promised
- ✓Conversion reported for each page variant and each traffic source
Deeper metadata and creative4 rows
- ✓Two QA'd metadata releases per store per month
- ✓Screenshot narrative testing across device classes and orientations
- ✓Preview-video brief with poster frame, licensing and localisation plan
- ✓Icon test brief that changes one variable at a time and keeps the icon recognisable
Review intelligence3 rows
- ✓Review themes tracked by app version and ranked by severity
- ✓A running record linking each review theme to the fix that shipped for it
- ✓Post-release check so a live update cannot quietly damage ratings
AI Discovery programme (monthly waves)6 rows
- ✓Monthly runs of one fixed prompt panel, so trends are comparable
- ✓Citation ledger: every assistant citation logged by assistant, mode and locale
- ✓AI-discovery gap analysis: where competitors are cited and you are not
- ✓Share of Recommendation tracked over time with volatility bands
- ✓Content briefs that fill the gaps where assistants cite other sources instead of you
- ✓Each assistant measured separately, because they draw on different sources
Content and web-to-app4 rows
- ✓Structured-data implementation and validation
- ✓Comparison-page brief for high-intent category queries
- ✓Third-party evidence tracker
- ✓Web-to-app discovery and unbroken deep links
Measurement and cadence4 rows
- ✓Integrated measurement across store, product and revenue
- ✓Weekly backlog ranked by activation
- ✓Weekly update, monthly report and quarterly leadership readout
- ✓A call every two weeks
the six chapters
The same six chapters run every month; your plan sets how deep each one goes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Keyword list, difficulty map and category positioning for both stores, primary market first.
2–3 locales
CH-02
Metadata engineering
Title, subtitle, keyword field, short and long description. Each change is logged against later rank movement.
Two releases a month
CH-03
Store conversion & creative
Screenshots, icon and preview video. One A/B test at a time on Foundation; several Custom Product Pages from Growth up.
Custom Product Pages by intent
CH-04
Reviews & ratings
A regular review-response routine, monthly sentiment themes, and a route for escalating issues back to product.
Review routine per locale
CH-05
AI Discovery
Share of Recommendation on tracked prompts, metadata aligned with the stores' AI tags and written so machines read it correctly.
Monthly prompt panel
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advice, coordinated with the organic listing.
Advisory
One team runs all six chapters · no add-on tax between them
the 90-day wave
How Growth operates.
Phase 01
Days 0–14
Diagnose
Full audit against the Foundation baseline, a test-readiness check, and the first tests queued.
Phase 02
Days 15–45
Ship wave 1
Two metadata releases per store, the first Apple and Play tests live, and Custom Product Pages mapped to traffic sources.
Phase 03
Days 46–75
Read and expand
Test readouts against pre-set effect sizes, monthly prompt-panel runs, and a log of anything that could skew results.
Phase 04
Days 76–90
Next wave
The next 90-day plan for store and AI-discovery gaps, and content briefs delivered to close them.
What this displaces
vs. hiring in-house
Growth takes the place of an ASO Manager plus part-time creative, copy and analytics support. For most funded mobile-first companies, this is the plan where the cost comparison is clearest.
Fully loaded CTC maths, benchmark salaries by market and comparison tables in eight currencies are on the role-displacement pages.
what's not included
Content, creative, and paid UA are not bundled.
We make our margin on the monthly plan. Everything else is priced à la carte, close to production cost, with no agency markup on labour or media.
Content Pack
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
See content menu →
Creative Pack
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
See creative menu →
App Advertising
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
Minimum $1,999/mo below $12,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch currency in the top-right to see local pricing.
questions worth asking
FAQ.
How many experiments run in parallel?+
Never fewer than two tests in flight, with predeclared MDE, sample and duration. Every test runs to its planned end, even when an early result looks tempting.
Does Growth include advertising?+
Advertising is run by the same team under separate Essentials contracts, priced per platform. Growth itself covers the store listing and the AI discovery work around it.
Weekly or monthly?+
Growth works in monthly waves with a call every two weeks. If you genuinely need weekly work and causal measurement, Brand is the right plan.
Team access?+
You work directly with the senior operator in a shared channel, with no account manager in between and no ticket queue.
start with a diagnosis
Start with an audit for the Growth plan.
We audit every part of your listing and send a written diagnosis before you commit to anything. We commit to the work and the evidence it produces. Rankings and citations are not promised.