TIER 02 · parallel Apple + Play · monthly AI discovery
Run discovery, conversion and recommendation work in parallel.
For apps at 100K–300K monthly downloads. Enough traffic for experiments to resolve. Parallel Apple and Play workstreams, a continuous test queue, and AI discovery tracked monthly instead of sampled.
100K–300K monthly downloads
monthly investment
$1,999/ month
Showing USD · fixed display rates
Inherits
Everything in Foundation - plus the 31 lines below.
Pause or scale anytime30 days' noticeNo lock-in
02
Tier
parallel Apple + Play · monthly AI discovery
31
Lines of scope
Published before the pitch
7
Operating groups
Grouped so depth is legible
1
Team
No handoffs
who this fits
For apps with:
- →100K–300K monthly downloads
- →Both stores live with real paid UA feeding conversion
- →Product moving fast enough to need a metadata partner, not a project
- →AI Discovery matters - assistants and store AI surfaces already influence installs
- →Ready for a continuous experiment queue instead of one-off tests
when to graduate
Signals you've outgrown this tier:
- ↗300K+ monthly downloads or expanding to a second priority region
- ↗Category authority - cited-source and comparison work - is now the constraint
- ↗Multiple apps sharing a growth team
what runs · 31 lines
The scope, without the agency slide-deck theatre.
Inherited
Everything in Foundation - plus the 31 lines below.
Experimentation
- →Product Page Optimisation plan per Apple test - predeclared MDE, sample and duration
- →Store Listing Experiment plan per Play test with locale-level control
- →Experiment readout with exposure health, guardrails and 'inconclusive' as a permitted outcome
- →Continuous creative experiment queue - never fewer than two tests in flight
- →Confound log tracking campaign, product, season and featuring against every test
- →Optional-stopping discipline - the planned rule is followed, not the tempting one
Custom pages and intent routing
- →Custom Product Page matrix mapped to paid and organic intent sources
- →Custom Store Listing matrix for Play, by market and audience
- →Intent-to-page routing so each promise lands on a matching storefront
- →Variant-level conversion reporting per routed source
Deeper metadata and creative
- →Two QA'd metadata releases per store per month
- →Screenshot narrative testing across device classes and orientations
- →Preview-video brief with poster frame, licensing and localisation plan
- →Icon test brief with single-variable discipline and brand-recognition guardrail
Review intelligence
- →Advanced review intelligence - versioned theme tracking and severity ladder
- →Capability-evidence ledger linking review themes to shipped fixes
- →Release-regression loop so live updates cannot quietly damage ratings
AI Discovery programme (monthly waves)
- →Monthly prompt-panel waves on frozen panels, repeated for trend
- →Citation ledger - every assistant citation logged by surface, mode and locale
- →AI-discovery gap analysis: where competitors are cited and you are not
- →Share of Recommendation tracked over time with volatility bands
- →Capability-evidence content briefs written to close the cited-source gaps
- →Each assistant surface measured separately - they do not share sources
Content and web-to-app
- →Structured-data implementation and validation
- →Comparison-page brief for high-intent category queries
- →Third-party evidence tracker
- →Web-to-app discovery and deep-link continuity
Measurement and cadence
- →Integrated measurement across store, product and revenue
- →Activation-aware weekly backlog
- →Weekly operating update, monthly report, quarterly leadership readout
- →Bi-weekly operating call
six operating chapters
The same six chapters run every month - only the intensity changes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Corpus, difficulty map, category positioning. Both stores, primary market forward.
2–3 locales
CH-02
Metadata engineering
Title, subtitle, keyword field, short/long description. Change-log tied to observed rank movement.
Biweekly ship
CH-03
Store conversion & creative
Screenshots, icon, preview video. One active A/B lane at Foundation; CPP fan-out at Growth and above.
CPPs by intent
CH-04
Reviews & ratings
Response cadence installed, sentiment themes surfaced monthly, escalation loop back to product.
Localised cadence
CH-05
AI Discovery
Share of Recommendation on tracked prompts, AI-tag alignment, metadata engineered for machine extraction.
Tracked panel
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advisory joined to the organic listing.
Advisory
One team runs all six chapters · no add-on tax between them
the 90-day wave
How Growth operates.
Phase 01
Days 0–14
Diagnose
Full audit against Foundation baseline + experiment-readiness check. Test queue seeded.
Phase 02
Days 15–45
Ship wave 1
Two metadata releases per store. First PPO / SLE tests live. CPP matrix mapped to intent sources.
Phase 03
Days 46–75
Read + expand
Experiment readouts with predeclared MDEs. Monthly prompt-panel waves recorded. Confounds logged.
Phase 04
Days 76–90
Compound
Roadmap for next 90 across store + AI-discovery gaps. Capability-evidence briefs shipped.
What this displaces
vs. hiring in-house
Growth displaces an ASO Manager plus part-time creative, copy and analytics support. For most funded mobile-first companies, this is where the operating-system math is cleanest.
Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.
what's not included
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost - no agency markup on labor or media spend.
Content Pack
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
See content menu →
Creative Pack
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
See creative menu →
App Advertising
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
Minimum $1,999/mo below $12,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch currency in the top-right to see local pricing.
questions worth asking
FAQ.
How many experiments run in parallel?+
Never fewer than two tests in flight, with predeclared MDE, sample and duration. Optional-stopping discipline: the planned rule is followed, not the tempting one.
Does Growth include advertising?+
Advertising is operated by the same team under Essentials contracts, priced separately per platform. Growth focuses on the store operating system and the AI discovery layer around it.
Weekly vs monthly cadence?+
Growth runs on monthly waves with bi-weekly operating calls. If you genuinely need weekly cadence and causal measurement, Brand is the correct tier.
Team access?+
Direct working-channel access to the senior operator - no account-manager buffer, no ticket queue.
start with a diagnosis
Growth begins with an audit, not a contract.
We audit your listing across the operating system and return a written diagnosis before any commitment. Work performed and evidence produced - nothing about rank or citation is promised.