Platform
Attributed Auction and platform reporting
APP ADVERTISING
Apple, Google, Meta, TikTok and programmatic campaigns, measured against activation, retention and purchase events.
THE WORK
Explore the campaign formats, operating plan and measurement approach.
Explore serviceExplore the campaign formats, operating plan and measurement approach.
Explore serviceExplore the campaign formats, operating plan and measurement approach.
Explore serviceExplore the campaign formats, operating plan and measurement approach.
Explore serviceExplore the campaign formats, operating plan and measurement approach.
Explore serviceAttributed Auction and platform reporting
Reconciled Privacy-aware source rules
Activated Event dictionary and cohort
Contribution Revenue less variable cost
Brief and economics. Confirm the commercial question, contribution model, target events, MMP health, privacy constraints and account ownership.
Destination and build. QA store routes, deep links, campaign structure, creative taxonomy, bidding constraints and the controlled-launch budget.
Controlled learning. Run holdouts where possible, read cohorts, separate platform attribution from incrementality and stop weak cells early.
Scale the winner. Increase spend only where the creative, store page, activation and commercial value all still hold up.
QUESTIONS
The model aligns management effort with account scale, from $1,999 a month, without traditional media taxation. It is the same model as our Performance wing. Media is billed by the platforms directly and never marked up.
The deepest reliable event with enough volume and acceptable delay: activation, trial, purchase, retained user or revenue. A cheap install is not the default objective.
Yes. Platforms, MMPs, analytics, audiences and dashboards remain client-owned. Access is role-based and revocable.
Creative strategy, taxonomy, briefs, QA and learning readouts are included. Volume production and creator costs are scoped separately.
We use Apple's privacy frameworks, MMP set-up, conversion-value design, first-party events and controlled experiments, and we say plainly what cannot be measured exactly.
Where traffic, budget and platform capability allow, we design holdouts or geo and cell tests. Platform attribution alone is never labelled incremental lift.
They are stopped or reworked according to declared budget and value guardrails. Spend is not preserved to protect a fee.
Yes, when translation, cultural adaptation, rights, destination and native-language QA are funded as real production, not treated as a copy-paste extension.
Share your goal, current setup and the work you need help with.