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APP ADVERTISING

Connect ad spend to what happens after the install.

Apple, Google, Meta, TikTok and programmatic campaigns, measured against activation, retention and purchase events.

Google Play
STILLSPACE · SLEEP AND FOCUSA quieter mind starts here.Rain on a cabin roof.
Made for your everyday.
Free to download
9:41
Stillspace

Find your quiet

time for yourself18 min
Rain on a cabin roof · 40 min
2A moment to reset · 5 min
3Evening wind-down · 12 min
StillspaceSleep and focus · Sponsored
Install
4.8 12.4K reviews100K+Downloads42 MBApp size3+Rated for 3+
Offers in-app purchases · Privacy policy available in store
Illustrative app campaign

Measurement through the user journey

Platform

Attributed Auction and platform reporting

MMP

Reconciled Privacy-aware source rules

Product

Activated Event dictionary and cohort

Finance

Contribution Revenue less variable cost

The first ninety days

Days 01 to 15

Brief and economics. Confirm the commercial question, contribution model, target events, MMP health, privacy constraints and account ownership.

Days 16 to 30

Destination and build. QA store routes, deep links, campaign structure, creative taxonomy, bidding constraints and the controlled-launch budget.

Days 31 to 60

Controlled learning. Run holdouts where possible, read cohorts, separate platform attribution from incrementality and stop weak cells early.

Days 61 to 90

Scale the winner. Increase spend only where the creative, store page, activation and commercial value all still hold up.

QUESTIONS

Before we get started

Why charge 6% of spend?

The model aligns management effort with account scale, from $1,999 a month, without traditional media taxation. It is the same model as our Performance wing. Media is billed by the platforms directly and never marked up.

Which event do you optimise toward?

The deepest reliable event with enough volume and acceptable delay: activation, trial, purchase, retained user or revenue. A cheap install is not the default objective.

Do you work in our accounts?

Yes. Platforms, MMPs, analytics, audiences and dashboards remain client-owned. Access is role-based and revocable.

Is creative included?

Creative strategy, taxonomy, briefs, QA and learning readouts are included. Volume production and creator costs are scoped separately.

How do you handle iOS privacy constraints?

We use Apple's privacy frameworks, MMP set-up, conversion-value design, first-party events and controlled experiments, and we say plainly what cannot be measured exactly.

Can you prove incrementality?

Where traffic, budget and platform capability allow, we design holdouts or geo and cell tests. Platform attribution alone is never labelled incremental lift.

What happens to weak campaigns?

They are stopped or reworked according to declared budget and value guardrails. Spend is not preserved to protect a fee.

Can you launch in several Indian languages?

Yes, when translation, cultural adaptation, rights, destination and native-language QA are funded as real production, not treated as a copy-paste extension.

Tell us what you want to grow.

Share your goal, current setup and the work you need help with.

Get in touch