App Install (Automated Creative)
Campaigns run by ACO, with 10–20 asset combinations per group, bidding on lowest cost or a CPA target.
APP GROWTH · APP ADVERTISING
TikTok,
built around your app.
We brief for the ad, not the brand. Every concept is shot around the ad's structure: hook in the first 1.2 seconds, payoff before 6, install prompt before 15.
6% of managed spend, from $1,999/month
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Choose the placement for the job
App Install (Spark Ads)
Paid amplification of client-supplied creator posts. Spark code arranged by the client for each post.
In-app event
Optimises for the post-install events that matter most: trial start, pay, purchase.
Value-based
For accounts with 90+ days of clean event data: bid to a purchase-value target rather than event count alone.
How we run the channel
Wk 1
Ad-first brief. Concepts written against TikTok-native jobs-to-be-done. Hook, payoff and CTA guide the edit of client-supplied footage.
Wk 2
Creator footage. Client-supplied creator footage and Spark codes. Native edits built for the placement.
Wk 3–8
Creative rotation. We rotate 10–20 combinations per group, review leading concepts after five days and retire underperforming concepts after ten.
Wk 9+
Next wave. We document the winning creative structures and brief them as templates for the next group of creators.
Creative and measurement
Creative cadence
- Every brief is built to the same timing: hook in the first 1.2 seconds, payoff before 6, install prompt before 15.
- 3–6 new Spark posts monthly on scale accounts.
- ACO combinations are rotated weekly, and losing assets are replaced at 10 days whatever TikTok's learning status says.
What we measure
- The MMP is the source of truth, with the TikTok pixel alongside. Attribution windows are agreed with finance.
- Value-based bidding only when 90+ days of clean event data is on the account.
- We track creator-level performance separately from ACO, and Spark results shape the next creator brief.
Account controls
- We don't treat 'boosted posts' as a strategy. Every Spark post is scoped, briefed and negotiated individually.
- We never switch to value-based bidding before those 90 days of clean data exist.
- TikTok bills you directly for media; we never touch client cash.
QUESTIONS
Before we get started
Do you source creators?
No. Your team supplies the creator footage and Spark permissions. Social Legendary edits the footage for the platform.
How is Spark different from a boosted post?
Spark is a paid ad that runs from a creator's real handle, using a Spark code we negotiate. It looks like the creator's own post, yet it is still scoped and briefed like any ad.
Is TikTok worth it if we're a paid app?
It depends. You need value-based bidding and strong Day-1 retention; if either is missing, we'll say so before spending your money.
What about brand safety?
Category exclusions and creator vetting are part of the scope. Each campaign gets a written safety brief, which your team approves before launch.
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