Be there when
customers look.

Use it when buyers actively search for the product, problem, category or competitor, and a qualified click can lead to a measurable sale, lead or later revenue.

Query families, match strategy, negatives, ad-to-landing continuity, audience observation, conversion value and offline CRM feedback.

Use it when conversion tracking is mature, there is enough conversion data and creative to feed it, and the business wants to reach further across Google's inventory against a clear goal.

Asset groups by intent or margin, audience signals, search themes, product feeds, brand exclusions, value rules and channel-level reporting.

Use it for ecommerce catalogues where price, availability and product details drive the buying decision.

Merchant Center health, title and taxonomy repair, custom labels, product-group isolation, negatives, promotions, margin tiers and stock-aware budgets.

Use it when the product benefits from visual explanation, the growth plan needs new demand, or remarketing needs richer formats and more audience control.

Channel controls, lookalike segments, customer and custom segments, 1:1, 4:5 and 9:16 assets, product feeds, frequency and conversion or lift measurement.

Use it for category education, product explanation, launch reach, remarketing sequences and markets where the query needs to be created before it can be captured.

Shorts and in-stream roles, hook and hold analysis, custom segments from search language, customer data, exclusions, brand lift and search pull-through.

Use it for qualified remarketing, contextual reach, named-account coverage and narrow publisher or placement strategies.

Placement allowlists, exclusions, frequency caps, contextual themes, audience overlays, viewability, brand safety and incrementality checks.

Use it when app events are tracked, there is a meaningful action after install, and MMP or GA4 data can tell retained users from cheap installs.

Store and deep-link readiness, GA4 or MMP events, consented audience lists, event prioritisation, value bidding, geo and cohort-quality feedback.