Customer and offer research
Review the product, customer language, reviews and sales questions. Agree what the creative needs to communicate.
PERFORMANCE MARKETING · CREATIVE
Creative made for
the placement.
Concepts, images and video developed from your offer and customer questions, then adapted for the formats you run.
FORMA AUDIOA moment
of your own.
FORMATS
A campaign across different screens.
The idea should stay recognisable while the framing, pace and next step fit the platform.
NEIGHBOUR BAKEHOUSEA good morning,
fresh from the oven.
Stories, feed and carousel
YouTube
SUPPER CLUBWeeknight pasta in 25 minutes.
0:05 / 0:20
Video and in-stream
THE SUNDAY EDITCulture Living Design
EVERYDAY LIVING
Small changes for a slower weekend.
Good coffee, a favourite record and a little time for yourself.
5 MIN READAdvertisement ⓘ
CLAY & KINDMake the everyday a little warmer.
Hand-thrown stoneware · from ₹890
Explore the collectionDisplay and product creative
From brief to the next test
Concepts and production
Develop hooks, scripts, static layouts and video edits. Prepare versions for the placements and audiences in the plan.
Testing and review
Organise variants by concept, keep a record of changes and review results with the campaign team.
Production scope and cadence
Client-supplied footage
Social Legendary edits founder, creator and product footage supplied by your team into placement-specific versions.
Planned production volume
The existing service model plans 20–30 concepts per week per $100K of spend. Volume and formats are confirmed in scope.
Release and review
Standard brief-to-live timing is within ten business days. Concepts are tagged by hook, offer and format, with fatigue and cross-platform performance reviewed weekly.
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