Market selection
Candidate segments scored on size, acquisition cost, cost to serve, expansion and right to win. Disqualification is written down and defended.
GTM · GTM STRATEGY
Choose your market and plan the work.
We assess markets and customer economics, choose an entry model and write a sequenced plan with owners, costs and criteria for the next decision.
Engagements from $3,000/month
MARKET STRATEGY
Choose where to begin.
Market-entry decision brief
India · Mid-market SaaSPrimary opportunity
Singapore · Regional HQsSecond-wave test
UAE · Enterprise buyersPartner-led research
Customer evidence, route to market and ownership agreed
THE STARTING POINT
What this work addresses
A useful plan identifies what comes first, what can wait and what evidence would change the decision. We document those choices before execution starts.
- Growth Legendary builds go-to-market strategy for B2B, SaaS and listed companies entering or re-entering a market.
- The output is a written thesis with an entry model, an order of work, and the facts that would prove it wrong.
- Market selection is treated as an economic decision: segments are scored on acquisition cost, cost to serve and expansion, and those that fail are ruled out in writing.
- A typical engagement is a Diagnostic followed by a Sprint. Strategy without an owner is the failure we are here to fix.
SCOPE
The work we take on
ICP economics
The ideal customer profile rebuilt as a P&L: which accounts make money, at what volume, over what horizon.
Entry model
Direct, channel, partner-led or product-led, chosen to fit how the segment actually buys.
Category thesis
The claim about the market a buyer must accept before accepting the company. Inherited categories are identified and replaced.
Sequence and gates
What runs first, what is deliberately deferred, and the evidence that must appear before the next stage is funded.
Falsification conditions
The stated facts that would make the thesis wrong, written before execution starts.
HANDOVER
What you leave with
- The written diagnosis
- The market selection model
- The ICP economic model
- The entry thesis with falsification conditions
- A sequenced ninety-day plan
How we assess the work
Time to first qualified pipeline in the target market
What moves: the weeks between strategy sign-off and the first qualified opportunities in the chosen market and segment, shortened.
QUESTIONS
Before we get started
How is this different from a strategy consultancy?
A consultancy produces analysis and leaves. We produce the thesis and then own the build and the numbers that follow from it, under the same partner.
Do you work with companies that already have a strategy?
Frequently. Usually the strategy is sound; it was simply never put in order, costed or given conditions that could prove it wrong.
How long does it take?
A Diagnostic runs two to three weeks. A full strategy Sprint runs four to eight, depending on how much primary research the market requires.
Do you help with pricing?
No. Pricing sits outside our scope. Where it genuinely decides a market question, we scope it as a research question under Research & Intelligence.
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