HOW WE WORK
Ninety-day plans, weekly releases and monthly reviews, with a senior operator responsible for the work.
App growth · Ninety-day plan
Baseline, evidence and priorities
Creative, systems and launch plan
Review outcomes and decide what changes
A full listing audit across the five practices: intent, metadata, visuals and CPPs, reviews, and discovery. We set baselines for rank, conversion and the AI recommendation panel. Deliverable: Written diagnosis + prompt panel v1 + 90-day plan.
We rebuild the keyword set around real intent clusters, then rewrite title, subtitle and keyword field on both stores in the primary market for clarity. Deliverable: Metadata deck + rollout plan + change log.
We rebuild the screenshot story around the decision the user is making, then write the first Custom Product Pages to match what each paid campaign promises. Deliverable: Screenshot sequences + first CPP set + first A/B test live.
We set a review-reply routine and turn sentiment themes into listing and product changes. The AI recommendation panel is measured weekly, with prompt drift tracked. Deliverable: Review loop installed + first recommendation panel report.
Every release gets a line in the release diff: what changed, what moved, what didn't. Losers are rolled back inside the same week. Winners are pushed to secondary markets. Deliverable: Weekly release diffs + winners promoted.
A written review of the wave: what worked, what didn't and what the next 90 days must ship. The portfolio roadmap is re-planned around your product and marketing calendars. Deliverable: Wave review + next-wave brief.
The senior operator on the intro call. No handoff, no team rotation.
A shared release log with one line per release: date, location, change, expected effect and observed movement.
If a test doesn't move the target in its intended window, it is rolled back that week. The next test ships in the same cycle.
One Slack channel, a written weekly update and a regular strategy call. Anything urgent gets a written reply the same day.
The person on the intro call runs the engagement and remains your direct contact for decisions and releases.
A Slack update, a dashboard change or a written line in the release diff. No deliverable disappears into a doc.
If a test fails, the next one ships in the same cycle. The steady rhythm of releases builds results; the roadmap document only records them.
We publish written diagnoses, release diffs and notes on measurement limits. If we can't show why something moved, we don't claim the result.
Share your goal, current setup and the work you need help with.
