Senior ownership
The senior lead who scopes the engagement stays involved in delivery. You meet the people responsible for the work in the first conversation.
ABOUT · APP GROWTH
A specialist team for your app's next stage.
The App Growth wing works on store optimisation, AI discovery, app advertising and store assets in ninety-day cycles, with weekly releases and monthly reviews.
/.Your growth teamA shared plan and a senior lead
Performance
Go-to-market
App growth
How the team works
Shared records
Work happens in your accounts and tools. A release log, agreed definitions and regular reviews keep decisions visible.
Clear measurement
Platform activity is reviewed alongside pipeline, revenue or app events. Reports explain the sources, assumptions and limits behind the numbers.
Defined scope
Pricing, deliverables, ownership and cadence are agreed before work begins. Your accounts, records and assets remain yours.
The roles on an engagement
Lead strategist
Positioning · Category strategy · Founder-led engagements. On every account from the diagnosis through the first release cycle. Stays on as the standing operator for Brand and Scale engagements.
Head of ASO
Keyword strategy · CPP matrix · Store experiments. Runs the weekly keyword refresh and the fortnightly Custom Product Page release on Foundation and above.
Head of AI Discovery
Assistant-answer optimisation · AI-tag engineering · Panel design. Runs the tracked-prompt panel across ChatGPT, Gemini, Perplexity, Copilot and Apple Intelligence for every engagement.
Data & research lead
Benchmarks · Methodology · Review-mining. Owns the data briefs, keeps the methodology clean and checks the numbers behind every business review.
Engagement terms
A capped roster.
We hold a hard cap on active engagements per operator. When the cap is full, we say so and offer a start date. We don't discount to make room.
No proposals over three pages.
Every engagement scope fits on three pages: diagnosis, scope, cadence. If it needs more paper, the scope is wrong.
No dashboards without a diagnosis.
We don't ship a dashboard until the written diagnosis is in your inbox. Numbers without an explanation are noise.
No add-on tax between tiers.
Localisation, CPPs, review cadence and AI Discovery are inside the plan. If a tier needs it, the tier has it.
No renewals we don't earn.
Thirty days' notice, no lock-in, no auto-escalating retainer. If we're not the right operator any more, we say so first.
What we can help with
- Store search, category browsing, campaign-led visits and assistant discovery, reviewed together.
- Separate language and creative for each store, audience and market.
- Organic review workflows and product feedback. Incentivised reviews, review farms and paid keyword installs are excluded.
- A ninety-day release plan, weekly updates and monthly reviews. Monthly plans can end with thirty days' notice.
Explore related services
Meet the lead for the work you need.
Share your current setup and goals. The first conversation is with a senior specialist from the relevant wing.