Advantage+ App (iOS)
Campaigns tuned for SKAN 4, with fine conversion values on the top 3 events. The learning phase has a set end date.
APP GROWTH · APP ADVERTISING
Meta,
built around your app.
We brief creative that feels native to each placement, optimise to post-install events and keep a written test schedule that measures iOS SKAN and Android events separately.
6% of managed spend, from $1,999/month
Instagram
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9:41
Wayfarer
Your weekend in Jaipur
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Check in · The Palm House
2City Palace · Saturday 10:00
3Dinner at Baradari · 19:30
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Install4.8 12.4K reviews100K+Downloads42 MBApp size3+Rated for 3+
Offers in-app purchases · Privacy policy available in storeCAMPAIGN TYPES
Choose the placement for the job
Advantage+ App (Android)
Event-optimised campaigns with post-install action targets, linked to Firebase and your MMP.
Retargeting (Android)
Re-engagement for lapsed users. It stays off iOS as a matter of policy, and we don't fake it there with lookalikes.
Creative testing
Separate, budget-capped campaigns used only for testing and never mixed with scale campaigns.
How we run the channel
Wk 1
Concept brief. 3–5 creative concepts built from real user comments, App Store reviews and what people in the category are trying to get done.
Wk 2
Native-first edit. Client-supplied footage edited into Reels-native, story-native and feed-native versions of each concept.
Wk 3–8
Creative testing and scaling. Test campaigns evaluate the creative against a control. Successful concepts move into scale campaigns; underperforming concepts are retired after fourteen days.
Wk 9+
Next wave. The creative library grows in your account. You keep every asset, brief and edit log.
Creative and measurement
Creative cadence
- Every concept gets its own reels, story and feed version, never one asset stretched four ways.
- Top-spending creative is refreshed every 10 days; scale campaigns every 14 days.
- UGC-style creative is treated as a separate concept from client-supplied footage.
What we measure
- iOS: SKAN 4 with fine conversion values on top events and coarse values for everything else, plus a written note on what can and cannot be measured.
- Android: event optimisation via MMP + Firebase, deduped weekly.
- The attribution model is documented: MMP as source of truth, Meta alongside, gaps called out.
Account controls
- iOS retargeting is off by policy. We don't run lookalikes and call it re-engagement.
- Test-only campaigns are budget-capped; they never absorb scale-budget for 'learning'.
- Meta bills you directly for media; we never touch client cash.
QUESTIONS
Before we get started
How many creative concepts do you build monthly?
3–5 per scale campaign, each in reels, story and feed versions. We measure at concept level, because asset-level data on SKAN 4 is unreliable.
Do you run UGC creator work?
We brief and edit footage from creators your team supplies. Creator sourcing, talent costs and filming stay with your team.
What about Meta's Advantage+ recommendations?
We take them as inputs, not orders. Broad targeting and dynamic creative are on by default; automation on placement or bid is only on when the account has enough signal to feed it.
Can we own the creative afterwards?
Yes. Full IP transfers to you, and every asset, edit log and brief is delivered to your library.
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