Search Results
Bid on branded, competitor and category-intent keywords. Match types tuned per cluster; negatives updated weekly.
APP GROWTH · APP ADVERTISING
Apple Search Ads,
built around your app.
We run Discovery, Today Tab, Search Results and Product Page placements, mapped keyword for keyword against your organic rankings, with a Custom Product Page behind every intent cluster.
6% of managed spend, from $1,999/month
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Choose the placement for the job
Search Tab
An awareness placement for high-volume searches, judged on impression share rather than tap-through.
Today Tab
A creative-led placement beside editorial. We run it only when a CPP or in-app event justifies the cost.
Product Page
Bottom of the funnel: catch users as they leave a competitor's listing and send them to a CPP built for comparison.
How we run the channel
Wk 1
Cluster & CPP map. We map every keyword cluster to a Custom Product Page. If a cluster has no CPP, we brief one before spending on it.
Wk 2
Launch discovery. We launch broad and exact match on the top 3 clusters, with a set budget for the learning period.
Wk 3–8
Next wave. We review bids and negative keywords weekly, and rotate creative when tap-through drops below the cluster mean.
Wk 9+
Feed organic. Search Match data goes back into the keyword-strategy briefs, so paid results shape organic metadata.
Creative and measurement
Creative cadence
- Every keyword cluster ships with a matching Custom Product Page: screenshots, promo text and preview video.
- Creative is refreshed at least every 6 weeks, or sooner if tap-through falls below the cluster's rolling mean.
- Underperforming CPPs are killed at 21 days; we don't keep them running as a hedge.
What we measure
- We track tap-through, installs per tap and cost per acquisition for each keyword cluster as well as each campaign.
- We report iROAS through SKAdNetwork and AdAttributionKit, with a written note on postback reliability.
- A written summary weekly, a board-ready deck monthly.
Account controls
- We only run Apple Search Ads for accounts on a Foundation, Growth, Brand or Scale plan. Paid search with no organic rankings behind it burns cash.
- Every campaign points to a CPP, so no traffic lands on your default product page by accident.
- Apple bills you directly for media; we never touch client cash.
QUESTIONS
Before we get started
Can you run Apple Search Ads without ASO on retainer?
We prefer not to. If you still want it, we scope one, with a 6-month unit-economics forecast showing why starting with organic would have cost less. That forecast is free.
Do you handle SKAN/AdAttributionKit setup?
Yes: the conversion value schema, postback configuration and a written note on which decisions the data can safely support.
How many keywords do you launch with?
10–30 per cluster, 3–5 clusters at launch. Small enough to read weekly, wide enough to find winners. We scale after week two.
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