TIER 03 · multi-market · causal measurement · category authority
Turn multi-market operation and category authority into a governed system.
For apps at 300K–1M monthly downloads. At this scale the listing is no longer the constraint - proving what actually caused the movement is. Native localisation, incrementality testing, citation-corpus authority.
300K–1M monthly downloads
monthly investment
$3,999/ month
Showing USD · fixed display rates
Inherits
Everything in Foundation and Growth - plus the 30 lines below.
Pause or scale anytime30 days' noticeNo lock-in
03
Tier
multi-market · causal measurement · category authority
30
Lines of scope
Published before the pitch
6
Operating groups
Grouped so depth is legible
1
Team
No handoffs
who this fits
For apps with:
- →300K–1M monthly downloads
- →Two or more priority markets running with native localisation
- →Paid UA material enough that cannibalisation and incrementality actually matter
- →Category-authority and cited-source work is on the roadmap, not optional
- →Product, growth, design and engineering need a RACI, not a Slack channel
when to graduate
Signals you've outgrown this tier:
- ↗1M+ monthly downloads
- ↗Multiple apps or business units under one growth org
- ↗You need portfolio-level governance and shared standards across the house
what runs · 30 lines
The scope, without the agency slide-deck theatre.
Inherited
Everything in Foundation and Growth - plus the 30 lines below.
Multi-market operation
- →Market-priority score that stops translation sprawl before it starts
- →Native query and creative localisation per priority market
- →Native-language QA completed by a native reviewer, not a translator
- →Localisation brief per market covering imagery, examples and copy density
- →Market-specific evidence panels for local assistant and source gaps
- →Currency, pricing and product-support truth verified per storefront
Causal measurement
- →Incrementality testing on paid-to-store routes
- →Cannibalisation analysis between paid and organic acquisition
- →Cohort guardrails so conversion wins never quietly reduce retained value
- →Traffic-mix diagnosis to prevent false creative blame
- →Advanced experimentation - sequential and holdout designs
- →Revenue-per-install and refund tracking beside conversion
Category authority
- →Citation-corpus analysis across the whole category
- →Entity and source-graph analysis - which sources assistants actually trust
- →Digital PR target sheet with prioritised, legitimate publications
- →Third-party authority programme with evidence tracking
- →Comparison and alternatives content system
- →Misinformation and competitor-claim monitoring
Technical discovery
- →Apple technical discovery - App Intents, Siri surfaces, invocation and action completion
- →Android and Google technical discovery - App Actions, deep links, web-to-app parity
- →Automation and API pipelines for store and assistant data
- →In-app events and promotional content operated as a discovery surface
Advanced GEO (weekly waves)
- →Weekly prompt-panel waves across all five assistant surfaces
- →Advanced Share of Recommendation with per-surface and per-locale breakdowns
- →Citation-versus-mention separation reported as distinct metrics
- →Source-gap remediation backlog with owners and ship dates
Governance
- →Executive growth governance with a quarterly leadership report
- →RACI matrix across your product, growth, design and engineering teams
- →Weekly operating call plus a monthly executive review
- →Release calendar coordinated against your product roadmap
six operating chapters
The same six chapters run every month - only the intensity changes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Corpus, difficulty map, category positioning. Both stores, primary market forward.
5+ locales
CH-02
Metadata engineering
Title, subtitle, keyword field, short/long description. Change-log tied to observed rank movement.
Weekly ship
CH-03
Store conversion & creative
Screenshots, icon, preview video. One active A/B lane at Foundation; CPP fan-out at Growth and above.
CPPs by market × intent
CH-04
Reviews & ratings
Response cadence installed, sentiment themes surfaced monthly, escalation loop back to product.
Sentiment → product loop
CH-05
AI Discovery
Share of Recommendation on tracked prompts, AI-tag alignment, metadata engineered for machine extraction.
Full SoR program
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advisory joined to the organic listing.
Full orchestration
One team runs all six chapters · no add-on tax between them
the 90-day wave
How Brand operates.
Phase 01
Weeks 1–2
Diagnose
Cross-market audit + incrementality baseline. Native reviewers engaged per priority locale.
Phase 02
Weeks 3–6
Ship wave
Weekly working sessions. Metadata + CPPs + citation content shipping in parallel across markets.
Phase 03
Weeks 7–10
Read
Weekly AI-discovery waves. Incrementality and cannibalisation reads. Confound log reviewed.
Phase 04
Weeks 11–13
Compound
Executive review with the leadership deck. Roadmap for next 90 tied to product and paid plans.
What this displaces
vs. hiring in-house
Brand displaces a Head of App Growth plus a small internal squad - senior operator, coordinator time, native localisation support, causal measurement and citation-corpus work all bundled.
Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.
what's not included
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost - no agency markup on labor or media spend.
Content Pack
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
See content menu →
Creative Pack
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
See creative menu →
App Advertising
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
Minimum $1,999/mo below $12,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch currency in the top-right to see local pricing.
questions worth asking
FAQ.
How is Brand different from Growth?+
Cadence, causal measurement and category authority. Brand runs weekly, adds incrementality and cannibalisation analysis, and treats citation-corpus and comparison content as first-class work.
How many markets are included?+
Priority markets by scored fit, with native-language QA. Beyond a few priority markets, Scale is the correct tier for portfolio-level operation.
Do you run paid media?+
No. We operate ASO, AI discovery and the creative/CPP layer that paid depends on. Media buying stays with your team or agency; we sit at the seam and coordinate incrementality.
SLA on turnarounds?+
Working-day response inside the working channel. Full commitments live on the terms of engagement.
start with a diagnosis
Brand begins with an audit, not a contract.
We audit your listing across the operating system and return a written diagnosis before any commitment. Work performed and evidence produced - nothing about rank or citation is promised.