TIER 03 · multi-market · causal measurement · category authority
Run several markets and build category authority, with clear owners for every decision.
For apps at 300K–1M monthly downloads. At this size the listing is no longer what holds you back; knowing what actually moved the numbers is. Brand adds native localisation, incrementality testing and analysis of the sources assistants cite.
300K–1M monthly downloads
monthly investment
$3,999/ month
Showing USD · fixed display rates
Inherits
Includes everything in Foundation and Growth, plus the 30 lines below.
Pause or scale30 days' noticeNo lock-in
03
Tier
multi-market · causal measurement · category authority
30
Lines of scope
Published before the pitch
6
scope groups
Sorted by area of work
1
Team
No handoffs
who this fits
For apps with:
- →300K–1M monthly downloads
- →Two or more priority markets running with native localisation
- →Paid UA large enough that cannibalisation and incrementality really matter
- →Work on category authority and cited sources is already on your roadmap
- →Product, growth, design and engineering need a RACI, not a Slack channel
when to graduate
Signals you've outgrown this tier:
- 1M+ monthly downloads
- Multiple apps or business units under one growth org
- You need portfolio-level governance and shared standards across all your apps
what runs · 30 lines
Every line of scope, published before you speak to us.
Inherited
Everything in Foundation and Growth, plus the 30 lines below.
Multiple markets6 rows
- ✓Market-priority score that stops translation sprawl before it starts
- ✓Native query and creative localisation per priority market
- ✓Native-language QA completed by a native reviewer, not a translator
- ✓Localisation brief per market covering imagery, examples and copy density
- ✓Per-market prompt panels showing where local assistants lack sources
- ✓Currency, prices and support details checked on every storefront
Causal measurement6 rows
- ✓Incrementality testing on paid-to-store routes
- ✓Cannibalisation analysis between paid and organic acquisition
- ✓Cohort checks so a conversion gain never comes at the cost of retention
- ✓Traffic-mix checks before creative gets the blame
- ✓Sequential and holdout test designs
- ✓Revenue-per-install and refund tracking beside conversion
Category authority6 rows
- ✓Analysis of every source assistants cite in your category
- ✓Entity and source analysis: which sources assistants actually trust
- ✓Digital PR target sheet with prioritised, legitimate publications
- ✓Programme to earn third-party coverage, with every mention tracked
- ✓Comparison and alternatives pages, planned as a set
- ✓Misinformation and competitor-claim monitoring
Technical discovery4 rows
- ✓Apple technical discovery: App Intents and Siri, from invocation to completed action
- ✓Android and Google technical discovery: App Actions, deep links and web-to-app parity
- ✓Automation and API pipelines for store and assistant data
- ✓In-app events and promotional content run as a way to be found in the store
Advanced GEO (weekly waves)4 rows
- ✓Weekly prompt-panel runs across all five assistants
- ✓Share of Recommendation broken down by assistant and by locale
- ✓Citations and mentions reported as separate metrics
- ✓Backlog of source gaps to fix, with owners and ship dates
Governance4 rows
- ✓Executive oversight of growth, with a quarterly leadership report
- ✓RACI matrix across your product, growth, design and engineering teams
- ✓Weekly call plus a monthly executive review
- ✓Release calendar coordinated against your product roadmap
the six chapters
The same six chapters run every month; your plan sets how deep each one goes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Keyword list, difficulty map and category positioning for both stores, primary market first.
5+ locales
CH-02
Metadata engineering
Title, subtitle, keyword field, short and long description. Each change is logged against later rank movement.
Weekly release
CH-03
Store conversion & creative
Screenshots, icon and preview video. One A/B test at a time on Foundation; several Custom Product Pages from Growth up.
CPPs by market × intent
CH-04
Reviews & ratings
A regular review-response routine, monthly sentiment themes, and a route for escalating issues back to product.
Sentiment → product loop
CH-05
AI Discovery
Share of Recommendation on tracked prompts, metadata aligned with the stores' AI tags and written so machines read it correctly.
Full Share of Recommendation programme
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advice, coordinated with the organic listing.
Full orchestration
One team runs all six chapters · no add-on tax between them
the 90-day wave
How Brand operates.
Phase 01
Weeks 1–2
Diagnose
Audit across markets and an incrementality baseline, with a native reviewer for each priority locale.
Phase 02
Weeks 3–6
Ship wave
Weekly working sessions. Metadata, Custom Product Pages and citation content ship in parallel across markets.
Phase 03
Weeks 7–10
Read
Weekly AI-discovery runs, incrementality and cannibalisation results, and a review of the confound log.
Phase 04
Weeks 11–13
Next wave
Executive review with the leadership deck, and the next 90-day plan tied to product and paid plans.
What this displaces
vs. hiring in-house
Brand takes the place of a Head of App Growth and a small internal team: a senior operator, coordination time, native localisation support, causal measurement and citation analysis, all in one plan.
Fully loaded CTC maths, benchmark salaries by market and comparison tables in eight currencies are on the role-displacement pages.
what's not included
Content, creative, and paid UA are not bundled.
We make our margin on the monthly plan. Everything else is priced à la carte, close to production cost, with no agency markup on labour or media.
Content Pack
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
See content menu →
Creative Pack
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
See creative menu →
App Advertising
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
Minimum $1,999/mo below $12,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch currency in the top-right to see local pricing.
questions worth asking
FAQ.
How is Brand different from Growth?+
Brand runs weekly, adds incrementality and cannibalisation analysis, and makes citation analysis and comparison content part of the core plan.
How many markets are included?+
The priority markets that score highest on fit, each with native-language QA. Beyond a few priority markets, Scale is the right plan.
Do you run paid media?+
No. We run ASO, AI discovery and the creative and Custom Product Pages your paid campaigns rely on. Your team or agency keeps the media buying, and we coordinate the incrementality work with them.
SLA on turnarounds?+
We reply within one working day in the shared channel.
start with a diagnosis
Start with an audit for the Brand plan.
We audit every part of your listing and send a written diagnosis before you commit to anything. We commit to the work and the evidence it produces. Rankings and citations are not promised.