Skip to content
Get in touch
essentials · creative

Creative Pack.

Screenshots, icons, videos and Custom Product Pages, priced at what a senior designer costs.

Every asset is A/B tested against your existing listing before it ships. If the challenger doesn't beat control on a real metric, we don't publish it.

• App Store + Google Play• Client-owned accounts• Measured releases
Book a creative scope call →See all pricingShowing USD
Screenshot A/B read
Sample
  1. F1 · Hook+11.4% sig
    Outcome-led headline
    vs control: Feature-led headline · ships
  2. F2 · Social proof+6.2% sig
    Rating + review pull-quote
    vs control: Rating badge only · ships
  3. F3 · Category+3.8% sig
    Named intent screen
    vs control: Generic UI mock · ships
  4. F4 · Depth-1.1% n/s
    Motion snippet
    vs control: Static screen · holds
  5. F5 · Trust+1.2% n/s
    Press logos row
    vs control: Awards row · holds
Challenger ships only when lift is significant on install-per-impression. 95% confidence, 14-day read.
A/B first
Challenger vs control on every ship
1 locale
Baseline; more via localisation pack
5–14d
Turnaround by asset type
0% markup
Senior designer cost, not agency
principles

Three rules we don't bend.

These are the constraints that keep this practice honest. If we can't hold them, we don't take the work.

01
The store listing is there to convert, not to be a portfolio.

Each screenshot set tests a specific audience, product benefit or reason to install.

02
Publish only on lift.

Challenger creative must beat control on install-per-impression or CVR at significance. Everything else stays in the vault, not the listing.

03
Each Custom Product Page maps to one campaign.

No orphan Custom Product Pages. Each CPP is scoped against a paid channel or intent cluster before design starts.

how it runs

From brief to shipped.

The same four-phase cadence every time - briefed, drafted, senior-reviewed, shipped with a read plan.

Phase 01
Brief + current-listing review

We baseline your live listing's CVR, tap-through, and drop-off, and name the three competitors we'll frame against.

Phase 02
Direction + three routes

Senior designer produces three creative directions; you pick one to refine. No committee, no infinite revisions.

Phase 03
Test plan + ship

Assets go live in Apple Product Page Optimisation or Play Store Listing Experiments with a pre-declared success threshold.

Phase 04
Read + roll out

We read at significance, keep the winner in the listing, and archive the loser with reasoning for the next cycle.

what you get

Deliverables.

  • Screenshot set: up to 8 frames, Apple + Google, one locale
  • Icon: 3 directions, 1 refined, plus an A/B test plan
  • App preview video: 15–30s, with captions and a no-audio version
  • Custom Product Page (Apple): poster frame, video, screenshots and promo text
  • Feature graphic (Google Play) + variants for Store Listing Experiments
  • Localisation pack: assets adapted to each locale's culture
where we won't go

Limits.

No product UI/UX design: that lives with Design Legendary, our sister studio.
No stock-first design. Every frame is made for you or taken from your own archive.
No markup on creative for paid: it costs the same to produce as organic.
Fixed quoteCurrency-adaptiveScope-boundary honest
menu

Menu.

Screenshot set
Up to 8 frames · Apple + Google · one locale · A/B-tested against control.
from $419
Icon design
3 directions → 1 refined → A/B test roadmap included.
from $239
App preview video
15–30 seconds · both stores · captions + no-audio version standard.
from $899
Custom Product Page (Apple)
Full CPP: screenshots, poster frame, preview video, promo text. Per page.
from $1,799
Localisation pack
Screenshots + description translated + culturally adapted per locale.
from $299/locale
Feature graphic (Google Play)
Store hero + variants for A/B via Store Listing Experiments.
from $149
Category-radar refresh
A full visual refresh of your listing, benchmarked against 3 named competitors.
from $1,199

Prices adapt to your active currency (switch in the top-right). The USD figure is the anchor; other currencies use fixed display rates rounded to whole amounts - no markup, and no spot-FX promise.

the fine print

Spec details and limits.

Screenshot setUp to 8 frames per store · iPhone 6.9" and Android phone sizes · one locale per set
Icon1024 × 1024 master for the App Store · 512 × 512 for Google Play · 3 directions, 1 refined
App preview video15–30 seconds · App Store upload plus Google Play promo video · captioned and no-audio cuts
Custom Product PageUp to 3 poster frames · 3 preview videos · 10 screenshot variants per page · tied to one intent cluster or paid channel
Feature graphic1024 × 500 · Google Play only · base plus up to 3 test variants
TestingApple Product Page Optimisation (up to 3 treatments) · Google Play Store Listing Experiments · read on install-per-impression
DeliveryStore-ready exports at every required size, plus the layered Figma source

Scope note - for UI/UX design beyond the store listing, we hand off to Design Legendary, the design studio of Marketing Legendary.

how this runs

How we deliver.

  • →Every screenshot, icon and video comes with a plan to test it against your current version.
  • →We publish only when the challenger beats control on install-per-impression or conversion.
  • →Each Custom Product Page is mapped to one of your paid campaigns, so none sits unused.
Pairs with a monthly plan

Creative Pack pairs with any monthly plan - direction is included in the retainer, production is priced here.

FoundationGrowthBrandScale
questions worth asking

FAQ.

What tools do you use?+
Figma for design, Rive or After Effects for motion, and TestFlight plus each store's own experiments for testing. We don't force a stack on you - assets are delivered production-ready in the format each store expects.
How many locales per screenshot set?+
One locale per set. Additional locales via the Localisation Pack - priced per-locale because that's the actual cost, not because it lets us charge more.
Do you handle product UI/UX design?+
No, that's Design Legendary, our sister studio for UI/UX design. We stay in the app store surface: screenshots, icons, previews, CPPs, feature graphics.
What's the turnaround?+
Screenshot set: 5–8 business days from brief. Icon: 4–7 days. Video: 10–14 days. CPP: 7–10 days. All with one senior review round baked in.
next step

Send us the scope. We'll come back with a fixed quote in your currency.

Book a creative scope call →Read the terms

Published prices apply consistently across visitors. The selector changes the display currency. Media spend is billed directly by the platforms.