TIER 01 · one app · single market
Run ASO and AI discovery every month for one app in one primary market.
For apps under 100K monthly downloads that are live on both stores and making their first serious ASO push. One team runs keywords, metadata, creative, reviews and AI discovery together, and ships changes every month.
Under 100K monthly downloads
monthly investment
$999/ month
Showing USD · fixed display rates
Pause or scale30 days' noticeNo lock-in
01
Tier
one app · single market
34
Lines of scope
Published before the pitch
7
scope groups
Sorted by area of work
1
Team
No handoffs
who this fits
For apps with:
- →Under 100K monthly downloads
- →One app · one primary market
- →Both stores live (or ready to launch on both)
- →First serious ASO push, or first work with a senior operator
- →Founder or growth generalist currently owning ASO on the side
when to graduate
Signals you've outgrown this tier:
- Consistent 100K+ monthly downloads across markets
- Live in three or more localised storefronts
- Paid UA spend large enough to need coordinating channel by channel
- You've hired a full-time ASO specialist in-house
what runs · 34 lines
Every line of scope, published before you speak to us.
Truth and baseline6 rows
- ✓App intake questionnaire and full access provisioning across App Store Connect, Play Console, analytics and attribution
- ✓App Truth File: the approved claims, prohibited claims and evidence IDs every asset must cite
- ✓Weighted baseline audit scored across discovery, metadata, creative, reviews, quality, localisation and evidence
- ✓Competitor-selection sheet scored on category, search and conversion overlap
- ✓Metric dictionary and one agreed conversion event, signed off before any change ships
- ✓Policy and quality check that catches rejection risks before submission
Intent and keywords5 rows
- ✓Intent-cluster map that groups searches by the problem behind them
- ✓Keyword master sheet: normalised terms, baseline rank and current rank, in both stores
- ✓Five-factor keyword scoring: relevance, intent fit, demand, attainability, local fit
- ✓Monthly check of relevant non-branded rankings
- ✓Branded and non-branded acquisition reported separately
Metadata engineering5 rows
- ✓Apple metadata specification: name, subtitle, keyword field and in-app events
- ✓Google Play metadata specification: title, short description and long description
- ✓One QA'd metadata release per store per month
- ✓Metadata change log with receipt ID, submission date, live date and version
- ✓Copy that fills each character limit and reads naturally enough to pass Play policy review
Store creative4 rows
- ✓Screenshot narrative brief for the first three portrait frames
- ✓Creative QA checklist on every export: dimensions, claim IDs, contrast, reading order and UI that matches the real product
- ✓One icon or preview-video brief per quarter
- ✓Poster frame, orientation and device-class specification
Ratings and reviews4 rows
- ✓Review taxonomy and response library
- ✓Compliant rating prompt, timed to a moment of value
- ✓Weekly review report: theme frequency, severity and regressions by app version
- ✓Review escalation ladder with named product and support owners
AI Discovery + GEO (quarterly cadence)6 rows
- ✓AI prompt set: 20 non-branded questions your buyers ask
- ✓Quarterly prompt-panel run across ChatGPT, Claude, Perplexity, Gemini and Google AI Mode
- ✓Assistant observation log with mention and citation coded as separate fields
- ✓Share of Recommendation baseline, reported with its uncertainty
- ✓Structured-data specification for your app landing page
- ✓App landing-page brief so there is something legitimate for assistants to cite
Reporting and cadence4 rows
- ✓Monthly ASO report and quarterly AI-discovery report
- ✓Release receipt for every shipped change
- ✓Monthly call with a named senior operator
- ✓Accounts, data and creative always stay yours
the six chapters
The same six chapters run every month; your plan sets how deep each one goes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Keyword list, difficulty map and category positioning for both stores, primary market first.
Primary market
CH-02
Metadata engineering
Title, subtitle, keyword field, short and long description. Each change is logged against later rank movement.
Monthly release
CH-03
Store conversion & creative
Screenshots, icon and preview video. One A/B test at a time on Foundation; several Custom Product Pages from Growth up.
1 test at a time
CH-04
Reviews & ratings
A regular review-response routine, monthly sentiment themes, and a route for escalating issues back to product.
Baseline cadence
CH-05
AI Discovery
Share of Recommendation on tracked prompts, metadata aligned with the stores' AI tags and written so machines read it correctly.
Baseline measurement
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advice, coordinated with the organic listing.
Not in scope
One team runs all six chapters · no add-on tax between them
the 90-day wave
How Foundation operates.
Phase 01
Days 0–14
Diagnose
Full audit across discovery, metadata, creative, reviews, quality and AI, delivered as a written diagnosis.
Phase 02
Days 15–45
Ship wave 1
New metadata goes live in the primary market, with the new screenshot sequence and a review-response routine.
Phase 03
Days 46–75
Read
We watch the stores re-index, read the conversion data and update metadata against the stores' AI tags.
Phase 04
Days 76–90
Next wave
The second metadata release, review themes sent to product, and the next 90-day plan.
What this displaces
vs. hiring in-house
Foundation usually takes the place of your first senior ASO hire: an App Growth Analyst plus part-time creative and copy support.
Fully loaded CTC maths, benchmark salaries by market and comparison tables in eight currencies are on the role-displacement pages.
what's not included
Content, creative, and paid UA are not bundled.
We make our margin on the monthly plan. Everything else is priced à la carte, close to production cost, with no agency markup on labour or media.
Content Pack
- Store descriptionsfrom $179
- App landing pagesfrom $299
- Blog articlesfrom $49
- Press releasesfrom $119
- Category educationfrom $199
See content menu →
Creative Pack
- Screenshot setsfrom $419
- Icon designfrom $239
- App preview videofrom $899
- Custom Product Pagesfrom $1,799
- Localisation packfrom $299/locale
See creative menu →
App Advertising
- Apple Search Ads6% of spend
- Google App Campaigns6% of spend
- Meta app installs6% of spend
- TikTok Ads6% of spend
- Programmatic6% of spend
Minimum $1,999/mo below $12,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch currency in the top-right to see local pricing.
questions worth asking
FAQ.
Can I stay on Foundation forever?+
Yes. Some apps stay on Foundation for years, in one market with one team, improving steadily. We only recommend moving up when you are genuinely running several markets or several apps.
What if I need more than one market?+
Growth is the plan that takes on localisation. Foundation covers one primary market thoroughly; to add markets you move up a plan rather than paying for add-ons.
Do you cover both stores?+
Yes. Foundation covers the App Store and Google Play by default, with metadata written for the primary market's locale on each.
How do you charge?+
Monthly, in your local currency at fixed display rates; use the switch at the top right. Pause or scale with 30 days' notice in writing. The accounts, data and creative always belong to you.
start with a diagnosis
Start with an audit for the Foundation plan.
We audit every part of your listing and send a written diagnosis before you commit to anything. We commit to the work and the evidence it produces. Rankings and citations are not promised.