Diffs, not documents.
We never hand over a wall of copy. Every change ships as a diff: old value, new value, projected impact and the version to roll back to.
APP GROWTH · APP STORE OPTIMISATION
Make your store listing clear and relevant.
We write and maintain the titles, subtitles, descriptions and keyword fields that explain your app and support discovery.
APP STORE · ENGLISH (INDIA)
Learn French in ten-minute lessons.
App titleLuma Learn: Learn French
SubtitleShort lessons. Everyday conversation.
Promotional textBuild a daily habit with listening, speaking and vocabulary practice.
Preview checked for clarity before submission.
THE APPROACH
How we work on the listing
Every field plays its own game.
Title, subtitle and keyword field each rank in their own way, so we write each one for how it actually behaves in search.
Every release is reversible.
If a wave doesn't improve results, we roll back to the previous version within one release. Nothing we ship is one-way.
The ninety-day workflow
Diagnose · Weeks 1–2
Baseline all fields. Screenshot every metadata field, per store, per market, before we touch anything. Every later change is measured against that baseline.
Ship · Weeks 3–8
Draft, review, release. We propose diffs, check them against the keyword plan and release them in stages to protect existing rankings.
Read · Weeks 9–10
Impressions and installs. We measure impressions and install rate separately. A good metadata release moves both; if it doesn't, we rewrite.
Next wave · Weeks 11–13
Keep the winners. Field by field, we lock in the wording that worked and open the next brief with clear no-go zones.
Inputs and deliverables
What we need
- Current metadata across every market
- Brand voice guidelines
- Release calendar access
What we deliver
- Release-ready diff pack per market
- Projected impression movement per diff
- Rollback line for every field
- Locked metadata playbook per wave
QUESTIONS
Before we get started
Do you write in local languages yourself?
For our core markets, yes. Beyond those, vetted native-speaker writers work from our field-by-field brief. We never use a generic translator.
How often do you rewrite metadata?
Three to four times per 90-day wave per app, sequenced so no two markets rewrite in the same week.
Can we approve every diff?
Yes. Every diff goes to your decision owner before release, and nothing ships silently.
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