Themes, not tickets.
One angry review is noise. Fifteen reviews about the same onboarding step are a product signal. We think in themes first.
APP GROWTH · APP STORE OPTIMISATION
Turn review feedback into useful changes.
We group review themes, manage response workflows and connect recurring questions to product, onboarding and store-listing work.
LISTEN → REVIEW → IMPROVE
What people value. What needs work.
“Easy to fit around my day”Daily routine · Positive
“More ways to choose a session”Session filters · Product feedback
“Clearer reminders would help”Notifications · Follow-up
Product and support teams review the same evidence.
THE APPROACH
How we work on the listing
Route it or park it.
Every theme is either routed to a backlog with an owner or explicitly parked. Nothing floats.
Reply like a human, from the team.
Templated replies dilute trust. Our replies are drafted per theme and signed by a real name on your team.
The ninety-day workflow
Diagnose · Weeks 1–2
Sort 12 months of reviews. Reviews are grouped into themes weighted by volume and sentiment, and the star trend becomes the baseline.
Ship · Weeks 3–8
Reply + route. Priority themes get drafted replies and go to the right backlog. Rating prompt rules ship in-app when we have product access.
Read · Weeks 9–10
Sentiment and star trend. We track sentiment by theme and the star trend against baseline. Where a theme hasn't moved, we change its plan.
Next wave · Weeks 11–13
Feed the roadmap. When a fix ships for a theme we routed, marketing closes the loop with users: 'we heard you, here's what shipped'.
Inputs and deliverables
What we need
- ASC + Play Console review access
- Product/Eng/Marketing backlog owners
- Voice-and-tone guidelines
What we deliver
- Live board of review themes
- Reply queue with drafted responses
- Sentiment and star trend report
- Loop-back campaign plan when fixes ship
QUESTIONS
Before we get started
Who writes the replies?
We draft; your team signs off. In high-volume markets we can run the whole reply queue in your voice, from your guide.
Do you handle non-English markets?
Yes. Native speakers cover priority markets. Smaller markets are still sorted into themes, but replies follow a slower SLA.
Can review themes really change the roadmap?
Yes, when each theme reaches the product team with its volume and sentiment attached. That is the whole point of treating reviews as research.
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