Review intelligence, response ops, rating recovery.
Reviews are your loudest research channel. We turn them into a themed intelligence board that routes into product, marketing and metadata backlogs - and lift the star average while we're at it.
| Theme (last 30d) | Volume | Sentiment | Routed to |
|---|---|---|---|
| Onboarding friction | 38 | -0.6 | Product |
| Subscription clarity | 24 | -0.4 | Metadata |
| Sleep sounds library | 41 | +0.7 | Marketing |
| Crash · Android 14 | 12 | -0.9 | Engineering |
| Voice coach warmth | 19 | +0.5 | Product |
Principles this practice runs on.
These aren't slogans - each principle maps to a decision we make weekly inside the release wave.
Themes, not tickets.
One angry review is noise. Fifteen reviews about the same onboarding step are a product signal. We think in themes first.
Route or ignore.
Every theme is either routed to a backlog with an owner or explicitly parked. Nothing floats.
Reply like a human, from the team.
Templated replies dilute trust. Our replies are drafted per theme and signed by a real name on your team.
The 90-day cadence for this practice.
Every practice is scheduled through the same four-beat wave. Here is what those beats look like inside this one.
Theme the last 12 months
Every review clustered into themes, weighted by volume and sentiment. Baseline star trajectory captured.
Reply + route
Priority themes get replies drafted and routed to backlogs. Rating prompt rules ship in-app when we have product access.
Sentiment + star read
We track sentiment shift per theme and star trajectory versus baseline. Themes that didn't move get rebuilt.
Feed the roadmap
Routed themes with delivered fixes get a marketing loop-back - 'we heard you, here's what shipped'. That's the compounding move.
- ASC + Play Console review access
- Product/Eng/Marketing backlog owners
- Voice-and-tone guidelines
- Themed intelligence board (live)
- Reply queue with drafted responses
- Sentiment + star trajectory read
- Loop-back campaign plan when fixes ship
We bring the stack. You never buy or manage tools to work with us.
Questions we get about this practice.
Who writes the replies?+
We draft, your team signs off. For high-volume markets we can operate the queue end-to-end under your voice guide.
Do you handle non-English markets?+
Yes - priority markets are covered with native reviewers. Long-tail markets get themed but replied to on a slower SLA.
Can review themes really change the roadmap?+
When they're routed with volume and sentiment weights, yes. That's exactly the point of doing this as intelligence, not as customer service.
Want us to run this practice on your app first?
45-minute audit. You leave with a written read of where this practice would move the needle in your category.