Media & Entertainment
Media apps live or die on the second-session prompt.
Users install for one show, one podcast, one article, then decide within 24 hours whether the app earned a place on the home screen. Store CVR is table stakes; the win is metadata + onboarding that pre-frames the second session.
01
install intent
The prompts your users are typing, into the search box, and into assistants.
- "news app without political bias"
- "podcast app that syncs across devices"
- "streaming app for regional cinema"
- "reading app with offline library"
02
the motion
- 01Editorial-Cadence Model (M-06): weekly metadata refresh tied to trending content windows.
- 02Screenshot arc rebuilt seasonally against the current featured catalogue.
- 03Assistant panel expanded quarterly, 60+ prompts across news, podcasts, streaming.
- 04Retention-linked reporting: CVR × D7 × review-velocity read as one system.
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