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APP GROWTH · INDUSTRIES

Discovery and acquisition for health & fitness apps.

Connect store discovery and creative to specific needs such as sleep, fitness and wellbeing, with clear product capabilities and limitations.

App Store
GoodformEveryday movementGET In-App Purchases
4.8 12.4K ratings4+Age rating#18Everyday movementEN + 8Languages
A routine that moves with you.
9:41
Goodform

Your week in motion

weekly sessions4 / 5
Mobility flow · 12 min
2Upper body strength · 25 min
3Evening stretch · 8 min
Small steps. Visible progress.
9:41
Goodform

A little progress, every day

weekly sessions4 / 5
Mobility flow · 12 min
2Upper body strength · 25 min
3Evening stretch · 8 min
What’s New Version 2.4 · Updated this week

A clearer home screen and helpful everyday improvements.

Illustrative Goodform store listing

SEARCH INTENT

Start with the user's question

meditation app that works offline
anxiety app without payment
macro tracker no ads
sleep app for shift workers

How we organise the work

Research and positioning

AI Discovery Model (M-07): a Share of Recommendation baseline, then quarterly work to grow it.

Store content and creative

Metadata that states each capability plainly enough for assistants to quote.

Discovery and measurement

Review work that highlights the capabilities users ask assistants about.

Campaigns and iteration

Outreach to listicles and press, aimed at the sources assistants cite.

Tell us what you want to grow.

Share your goal, current setup and the work you need help with.

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