Research and positioning
Keyword-Footprint Model (M-01): weekly refresh of the buyer-intent long tail.
APP GROWTH · INDUSTRIES
Discovery and acquisition for fintech apps.
Help people understand the financial task your app supports, the terms that apply and how it protects their information.
App Store
PennywellEveryday budgetingGET In-App Purchases
4.8 12.4K ratings4+Age rating#18Everyday budgetingEN + 8Languages
Know where your money goes.
9:41
Pennywell
A clear view of your month
available this month₹24,680
Groceries · ₹4,250
2Transport · ₹1,800
3Your travel fund · ₹8,000
Small steps. Visible progress.
9:41
Pennywell
A little progress, every day
available this month₹24,680
Groceries · ₹4,250
2Transport · ₹1,800
3Your travel fund · ₹8,000
SEARCH INTENT
Start with the user's question
best budgeting app for freelancers
UPI app without hidden charges
investing app under $10 minimum
neobank for teenagers
How we organise the work
Store content and creative
Review replies that address trust, tuned monthly to lift Apple's sentiment signal.
Discovery and measurement
AI Discovery panel tracking 40+ install-intent prompts across ChatGPT, Gemini and Perplexity.
Campaigns and iteration
Custom Product Pages mapped to paid campaigns by intent cluster.
Explore other app categories
Tell us what you want to grow.
Share your goal, current setup and the work you need help with.