Fintech
Fintech apps live and die on trust keywords.
Category leaders don't just rank for "budget app." They own the "without fees," "for freelancers," "in India" long tail, and the assistant answer when users ask which one to trust.
01
install intent
The prompts your users are typing, into the search box, and into assistants.
- "best budgeting app for freelancers"
- "UPI app without hidden charges"
- "investing app under $10 minimum"
- "neobank for teenagers"
02
the motion
- 01Keyword-Footprint Model (M-01): weekly refresh of the buyer-intent long tail.
- 02Trust-layer review response tuned monthly to lift Apple's sentiment signal.
- 03AI Discovery panel monitoring 40+ install-intent prompts across ChatGPT, Gemini, Perplexity.
- 04CPP matrix mapped to paid campaigns per intent cluster.
other verticals
Health & Fitness
Health apps get recommended, not just searched.
E-commerce
E-commerce apps compound the long tail, or they cap out.
Edtech
Edtech installs happen when the exam is next week.
Gaming
Gaming installs live inside four days of a launch window.
Media & Entertainment
Media apps live or die on the second-session prompt.