APP GROWTH · DATA
The evidence behind the decisions.
Research briefs, category benchmarks and measurement methods, with sources and limitations.
Explore the collection
The State of App Discovery, 2026
App discovery in 2026 no longer runs through one behaviour. Store search, store AI surfaces and AI assistants now share the funnel, and each responds to different inputs. This brief covers the three routes with published figures behind them.
Read moreConversion Benchmarks by Category
Reference benchmarks for impressions, page views and installs across twelve app categories. Interpret the ranges alongside the source period, category and measurement method.
Read moreShare of Recommendation: The Methodology
How we baseline and track how often your app is the answer when users ask machines what to install. This brief ships as methodology, panel findings publish once the tracking panel runs at scale.
Read moreTell us what you want to grow.
Share your goal, current setup and the work you need help with.