01 · Prompt panel design
For each app category, we author a tracked-prompt panel of 30 install-intent prompts ('best budget app for indian users', 'best VPN for streaming', etc.). Prompts are versioned. Panels are refreshed quarterly.
02 · Assistant scope
Panel runs against ChatGPT (default web model), Perplexity (default), Gemini (default), and Copilot (default). Store surfaces monitored: Apple Intelligence app suggestions, Play's Gemini-picked collections, Apple Search AI-influenced results.
03 · Scoring
Each answer is scored on three dimensions: citation share (does your app get named?), position (where in the shortlist?), and sentiment (positive / neutral / caveated). Aggregated monthly by category and geo.
04 · Baseline + delta
Every engagement starts with a baseline panel run before any intervention. Deltas are reported monthly against baseline. We do not report absolute figures without their baseline anchor.
05 · What ships when
This methodology ships now. Baseline results ship per-engagement inside client dashboards. category-level findings ship as public briefs once the panel reaches sufficient scale.