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TRUST6 min

Reviews as Ranking Fuel

Ratings gate conversion. Reviews train Apple's AI tags. Response velocity is a signal both stores and AI assistants read.

// contents
  1. 01.The velocity signal
  2. 02.The response signal
  3. 03.Sentiment and evidence
  4. 04.Recovery playbook
01

The velocity signal

Review volume relative to install volume is a category-relative ranking signal on both stores. Prompt timing matters, the highest-quality prompts fire on capability-moment successes.

02

The response signal

Prioritise critical reviews and respond promptly in a considered voice, without boilerplate. Track response cadence as an operational trust signal.

03

Sentiment and evidence

Review themes become evidence AI assistants cite. 'Users love the widget' shows up in Perplexity answers if enough reviews say so.

04

Recovery playbook

After a crash cycle: pause prompts, ship the fix, re-time prompts to post-fix successes, respond publicly to affected 1-stars with the fix version.

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