What Apple ships
Since 2024, Apple has generated tags from your app description and metadata on device. Those tags influence Search results and, increasingly, Apple Intelligence's contextual app suggestions.
What the model reads
Primary signals include title, subtitle, description, keyword field, category and review themes. Every field is training data, treat it that way.
Writing for the tag generator
Capability-first phrasing. Entity-clean naming (say 'budget planner,' not 'money magic'). Feature phrasing the model can lift verbatim ('track expenses,' 'set savings goals').
Common failures
Marketing metaphors that confuse the model. Duplicate keywords. Ambiguous category selection. Descriptions that lead with brand narrative instead of capability.
How we test
Query Apple Search for capability phrases you engineered. Track appearance rate before/after description ships. Cross-check Siri suggestions on category-adjacent prompts.