STRUCTURE
UAC and Advantage+ App campaigns optimised for in-app events, with one SKAN conversion schema across every network.
PERFORMANCE MARKETING · INDUSTRIES
Growth marketing for mobile apps.
Acquisition work that connects advertising to activation, retention and revenue.
App Store
WayfarerTrip planningGET In-App Purchases
4.8 12.4K ratings4+Age rating#18Trip planningEN + 8Languages
All your plans. One good trip.
9:41
Wayfarer
Your weekend in Jaipur
until your next trip3 days
Check in · The Palm House
2City Palace · Saturday 10:00
3Dinner at Baradari · 19:30
Small steps. Visible progress.
9:41
Wayfarer
A little progress, every day
until your next trip3 days
Check in · The Palm House
2City Palace · Saturday 10:00
3Dinner at Baradari · 19:30
MEASUREMENT
Agree on the business outcome
MMP-attributed installs, with probabilistic modelling to fill SKAN gaps; cohort LTV against blended CPI gives the payback ratio.
CPI × D30 retention → payback under 90 days.
A starting point for the channel mix
Illustrative allocation from the existing industry playbook. The actual mix is agreed after reviewing your account and economics.
Google App Campaigns (UAC)
35%
Meta (Advantage+ App)
30%
TikTok Ads for Business
20%
Apple Search Ads / ASO
15%
What we run
CREATIVE
Playables and interactive end cards in volume, UGC creator hooks, cuts in each network's aspect ratio.
SIGNAL
MMP integration (AppsFlyer / Adjust), and SKAN 4.0 conversion values mapped to in-app value events.
SCALE
Cohort bids set by payback window, tROAS by geo tier, and ASO kept running to lift organic installs.
Reference benchmarks
Directional figures from the existing 2025–26 industry brief. These are reference points, not promised results.
Median blended CPI (US)$3.40
D30 retention target22–30%
Playable CTR uplift+58%
ASO share of installs~65%
The working stack
AppsFlyerAdjustAmplitudeRevenueCatBranchSplitMetrics
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