PERFORMANCE MARKETING · INDUSTRIES

Growth marketing for fintech.

Campaigns and onboarding measurement built around qualified, funded accounts.

MEASUREMENT

Agree on the business outcome

MMM built on approval rates, geo-lift tests on brand vs non-brand, and MTA reconciled against core banking events.

Cost per funded account / approved application, not cost per lead.

Illustrative allocation from the existing industry playbook. The actual mix is agreed after reviewing your account and economics.

Google Ads (Search + PMax)

40%

Campaigns by funnel stage, optimised to funded events; offline conversions uploaded from core banking or KYC.

Compliance-cleared angles on file, benefit-led hooks, and firm rules for regulated categories.

Server-side tracking, offline conversion upload of funded / approved events, PII-safe hashed audiences.

Geo bids tiered by approval rate, bids weighted by LTV per product line, affiliates held to a quality bar.

Directional figures from the existing 2025–26 industry brief. These are reference points, not promised results.

Typical CPA reduction45–65%

Application → funded12–22%

Approval lift with OCU+28%

Google fintech CPL$95–$180

SegmentAmplitudeBranchAdjustSnowflakeFivetran

Share your goal, current setup and the work you need help with.