PERFORMANCE MARKETING · INDUSTRIES

Growth marketing for marketplaces.

Acquisition plans for both sides of the marketplace, measured by completed transactions.

MEASUREMENT

Agree on the business outcome

Geo-holdout on both sides, cohort MMM by city, contribution margin per active cohort as the P&L number.

Contribution margin per active user, gated to liquidity thresholds per geo.

Illustrative allocation from the existing industry playbook. The actual mix is agreed after reviewing your account and economics.

Google (Search + PMax + Discovery)

35%

Separate campaigns for each side, launches gated city by city, supply first in cold cities and demand first in dense ones.

Hooks written for each role (buyer or seller, rider or driver), imagery true to each category, and testimonial UGC.

Each side optimised to its first active event, with cohort return rates fed back into bids.

Liquidity dashboards feed the budget allocator, and a kill switch trips when the gap between supply and demand passes a set limit.

Directional figures from the existing 2025–26 industry brief. These are reference points, not promised results.

Two-sided CAC ratio1 : 2.4 (demand : supply)

60d active rate28–42%

Geo-lift budget savings18–25%

Supply reactivation ROI3–6×

SegmentAmplitudeMixpanelSnowflakeHexLooker

Share your goal, current setup and the work you need help with.