STRUCTURE
Tiered ABM (T1/T2/T3), Lead Gen Forms paired with landing pages, and Thought Leader Ads to bring costs down.
PERFORMANCE MARKETING · INDUSTRIES
Growth marketing for b2b saas.
Search and account-based campaigns connected to your CRM, pipeline and revenue.
PAID MEDIA → CRM
Follow the campaign into the account.
Search and LinkedIn · B2B software
01Campaign touchpoint
Search enquiry
02Qualified account
Product fit confirmed
03Sales opportunity
Discovery call scheduled
Source, campaign and account owner retained in CRM
MEASUREMENT
Agree on the business outcome
Long-window attribution to closed-won deals. MMM for cross-channel share once volume supports it.
Cost per qualified lead → SQL → pipeline, reported against the CRM (HubSpot / Salesforce).
A starting point for the channel mix
Illustrative allocation from the existing industry playbook. The actual mix is agreed after reviewing your account and economics.
LinkedIn (ABM + TL Ads)
45%
Google Ads (Search + intent)
30%
Programmatic ABM (RollWorks / 6sense)
15%
Meta (retargeting + creator)
10%
What we run
CREATIVE
Offers for each role on the buying committee, Document Ads, founder-led TL Ads, creative refreshed every 14 days.
SIGNAL
LinkedIn Conversions API, CRM writeback with UTMs preserved, offline conversion upload for Google.
SCALE
Expand from T1 named accounts outward; retargeting-heavy budgets against high-intent segments.
Reference benchmarks
Directional figures from the existing 2025–26 industry brief. These are reference points, not promised results.
LinkedIn median CPC$3.94
Lead Gen Form CVR6–10%
TL Ads CTR advantage6× single-image
Google B2B CPL$70.11 avg
The working stack
HubSpotSalesforceClayApolloRollWorksCommon Room
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Tell us what you want to grow.
Share your goal, current setup and the work you need help with.