Find the constraint before you fund the roadmap
ASO Diagnostic · One app · two stores · one primary market
A decisive baseline across discovery, listing relevance, conversion, reviews and post-install signals. Built for CMOs who need a defensible investment brief - not another checklist.
This diagnostic replaces the earlier instant listing grader. An automated score cannot read your store, market and category, so a senior operator reviews the listing and writes the diagnosis instead.
50% ($375) on start, balance invoiced on delivery. Taxes extra.
- Turnaround
- 10 business days
- Fit
- One app · two stores · one primary market
- Value at close
- Leave with a ranked 90-day release backlog, named owners and a board-ready view of the growth equation.
The deliverables.
Every item is written for handoff - so an in-house team can execute on the same evidence a senior operator used to author it.
Store truth
Availability, category position, indexation, metadata, in-app-event and custom-page maturity.
Intent system
Priority intent clusters, keyword footprint, competitive gaps and relevance diagnosis.
Conversion read
Icon, first-impression sequence, screenshots, video, social proof and objection mapping.
Reviews + quality
Rating trend, review themes, response loop and product-quality handoff.
Measurement contract
Baseline, source, denominator, observation window and outcome definition.
90-day roadmap
Sequenced releases, experiments, dependencies, owners and decision rules.
What this engagement does not include.
Fixed scope only works when the exclusions are as legible as the deliverables. Anything below needs to be scoped separately.
- -Production of new creative assets
- -Live metadata publishing
- -Paid media management
- -Native-language localisation
Straight answers.
Is this a generic automated audit?
No. Automated exports are inputs, not the answer. A senior operator reconciles Apple, Google, review, competitor and product evidence into one commercial diagnosis.
Do you need account access?
Read-only App Store Connect and Play Console access improves the baseline. If access is unavailable, the public-surface audit proceeds with clearly stated evidence limitations.
Can our in-house team execute it?
Yes. The roadmap is deliberately written as an implementation artifact with owners, dependencies and decision rules.
Does the fee credit into a subscription?
If you start an ASO subscription within 60 days, the diagnostic fee can be applied to month one subject to the final proposal.
Compound the finding into a subscription.
Every one-time engagement is designed to hand off cleanly - either to your in-house team or into a Foundation / Growth / Scale subscription. The diagnostic fee is creditable to month one if a subscription starts within 60 days.