Question 1

What is the difference between ASO and SEO?

Accepted Answer

SEO ranks pages on Google. ASO ranks apps inside the App Store and Google Play. Different algorithms, different metadata, different conversion funnels, though the strategic mindset (intent, competition, conversion) is the same.

Question 2

How quickly will I see results?

Accepted Answer

Some eligibility and metadata corrections can be observed after the next store release. Durable movement depends on competition, product fit, rating, conversion and enough observation time, so we report early signals separately from proven outcomes and do not promise timelines.

Question 3

Do you guarantee top rankings?

Accepted Answer

No. Anyone who guarantees rankings is running an install farm (which gets apps banned) or selling a fantasy. We commit to process: rigorous testing, transparent reporting and a senior operator who understands your category.

Question 4

Which app stores do you cover?

Accepted Answer

The Apple App Store and Google Play, globally. Multi-locale work starts at Growth; native localisation across priority markets is part of Brand.

Question 5

What is the AI Discovery Sprint?

Accepted Answer

A one-time, 15-business-day baseline of how ChatGPT, Gemini, Perplexity and assistant-style experiences mention, recommend and cite your app, across up to 40 prompt themes, with a source map and a 90-day evidence plan.

Question 6

Do you run paid media?

Accepted Answer

Yes, through app advertising in this wing, at 6% of spend.

Question 7

Can I pause or cancel?

Accepted Answer

Every subscription is month to month with 30 days' written notice. Same terms at every tier.

Question 8

What do you not do?

Accepted Answer

We do not run install farms, buy fake reviews, take revenue share, or mark up your creative or ad spend. If those are on your shortlist, we are not the fit.

Question 9

Do you sign NDAs?

Accepted Answer

Yes, as standard. We send one before the first call if requested.

Questions, answered.

Common questions