Questions, answered.

SEO ranks pages on Google. ASO ranks apps inside the App Store and Google Play. The algorithms, metadata and conversion funnels all differ, but the strategic thinking (intent, competition, conversion) is the same.

Some eligibility and metadata corrections can be observed after the next store release. Durable movement depends on competition, product fit, rating, conversion and enough observation time, so we report early signals separately from proven outcomes and do not promise timelines.

No. Anyone who guarantees rankings is running an install farm (which gets apps banned) or selling a fantasy. We commit to process: rigorous testing, transparent reporting and a senior operator who understands your category.

The Apple App Store and Google Play, globally. Multi-locale work starts at Growth; native localisation across priority markets is part of Brand.

A one-time, 15-business-day baseline of how ChatGPT, Gemini, Perplexity and assistant-style experiences mention, recommend and cite your app, across up to 40 prompt themes, with a source map and a 90-day evidence plan.

Yes, through app advertising in this wing, at 6% of spend.

Every subscription is month to month with 30 days' written notice. Same terms at every tier.

We do not run install farms, buy fake reviews, take revenue share, or mark up your creative or ad spend. If those are on your shortlist, we are not the fit.

Yes, as standard. We send one before the first call if requested.

It follows your monthly downloads. Foundation (₹99,999 / $999 a month) is for apps under 100K monthly downloads: one app, both stores, one primary market. Growth (₹1,99,999 / $1,999) is for 100K to 300K, where there is enough traffic for store tests to reach a result. Brand (₹3,99,999 / $3,999) is for 300K to 1M across several markets. Scale is priced as a portfolio for 1M+ downloads, several apps or several regions.

Ad spend and its management. App advertising is a separate line at 6% of managed spend, from $1,999 a month, and the media is billed to you directly by Apple, Google, Meta and the other platforms. Production beyond the plan, such as extra screenshot sets, preview videos or locales, is priced on the add-ons menu before any work starts.

Yes for monthly plans: we ship metadata and run store tests inside your own consoles, and every change is logged with its submission date, live date and version. For a one-time diagnostic, read-only access is enough. Without access we audit what is public and state clearly what we could not see.

Apple indexes the app name, the subtitle and a hidden keyword field, not the description, so every character in those three fields is planned. Google Play indexes the title, the short description and the full description, and reads them as natural language, so keyword stuffing hurts there. Testing differs too: Product Page Optimisation on Apple, Store Listing Experiments on Google Play. We keep separate keyword plans and test queues for each store.

A Custom Product Page is an alternative App Store page with its own screenshots, preview video and promotional text, reached from a specific ad or link. It is worth building when a paid campaign or audience comes with a different reason to install than your default page shows. We map each page to one campaign or intent cluster, so none sits unused, and report conversion for each page and traffic source.

Through the official prompts, timed to a moment of value. Apple's review prompt is shown at most three times a year per user and Google's in-app review flow has its own limits, so when it appears matters more than how often. We reply to reviews from a shared library, group complaints by theme and app version, and pass them to your product team. Incentivised reviews and review farms are against both stores' policies, and we do not use them.

Yes. The ASO Diagnostic (₹75,000 / $750, 10 business days) gives you a baseline across discovery, listing, conversion and reviews, with a ranked 90-day release backlog your team can run without us. If you start a monthly plan within 60 days, the diagnostic fee can be applied to month one, subject to the final proposal. Nothing is paid on the website: we agree the scope with you first.

Before anything ships we agree one conversion event and a metric dictionary, and record a baseline. Reports keep branded and non-branded installs apart, show conversion by page and traffic source, and name the source and window behind every figure. A store test that does not reach a clear result is reported as inconclusive rather than as a win.

You do. Store consoles, ad accounts, analytics, data and creative stay yours throughout. On one-time services, once paid, you own the approved final exports and the source files named in the scope.