TRUEVIEW IN-STREAM
Skippable pre-roll built around the 5-second hook, cut to the placement's shape and sequenced within reach and frequency caps.
PERFORMANCE MARKETING
YouTube campaigns,
with a clear role.
Video campaigns across in-stream, Shorts and in-feed placements, with creative developed for each viewing context.
6% of managed media spend, from $1,999/month
YouTube
GOODFORM STUDIOA twelve-minute reset for your day.
0:06 / 0:30
PLACEMENTS
Where YouTube fits
YOUTUBE SHORTS
Vertical first, so they carry over to Reels and TikTok. Concepts are tagged so a winning hook gets reused everywhere.
VIDEO REACH CAMPAIGNS
Efficient reach for launches, judged on brand lift.
DEMAND GEN
Discovery, Gmail and YouTube feed placements that carry people from first view to searching for you.
MEASUREMENT
Brand-lift studies where the budget justifies them, geo-holdouts always, and MMM to settle how much profit YouTube actually caused.
CREATIVE PIPELINE
Same brief system as Meta / TikTok - hooks pulled from data, with client-supplied footage edited through Social Legendary.
How we run the account
Hook in 5 seconds
Every asset opens on the strongest frame. Skippable inventory punishes buildup.
Cut per placement
Vertical for Shorts, horizontal for in-stream, square for Demand Gen. Never one master file, lazily recut.
Geo-holdouts
Settle YouTube vs Google Search credit with real geographic holdouts each quarter.
Frequency capped for lift
Frequency is set at the level that moves the number. Reaching people too few times to matter only looks efficient.
Reuse the winners
Winning concepts are tagged and reused on Reels and TikTok. The best YouTube hook is often the best Meta hook.
Separate view-through and click-through results
Platform ROAS is treated as a suggestion. MMM and geo-holdouts keep the score.
What we measure
- Brand-lift studies + geo-holdouts every quarter
- MMM share of caused branded search and direct
- CPV used as a diagnostic only
- View completion (25/50/75/100%) tracked per concept
- How well each concept carries over to TikTok and Reels
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