PERFORMANCE MARKETING

Programmatic campaigns,
with a clear role.

Display, video and connected TV across selected publishers, with inventory, frequency and measurement controls.

6% of managed media spend, from $1,999/month

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Terra Stays advertising creative — Illustrative campaign

PLACEMENTS

Where Programmatic fits

CONNECTED TV

Bought through private marketplace deals first, on DV360 or The Trade Desk. Reach is measured with brand lift and geo-holdouts, with frequency caps set to move the number.

ONLINE VIDEO (OLV)

Pre-roll and mid-roll on premium sites. Judged on qualified visits and downstream lift.

RETAIL MEDIA

Amazon Ads, Walmart Connect, Instacart, Target Roundel and Criteo, run against each retailer's own conversion data and managed like shelf space.

DOOH

Only where location and dwell time justify it: transit corridors, screens near shops, event windows. Judged on store-visit lift.

DIGITAL AUDIO

Podcast and streaming audio, where repetition and the right category context add up. Host-read ads where the return justifies them.

MEASUREMENT INFRASTRUCTURE

Brand-lift studies, geo-holdouts, MMM and footfall studies for retail. Results come from third-party measurement, never from the DSP's own dashboard.

How we run the account

Pick the job first

Every line item gets one job: reach, shelf, frequency or geography. No money sits in a general "programmatic budget".

PMP-first buying

Private marketplace deals come before the open exchange by default. Fraud risk down, quality up.

CTV as measured reach

Brand lift and geo-holdouts keep the score. Frequency caps are set to move results; spending the budget is not the goal.

Retail media discipline

Run against each retailer's conversion data and managed like shelf space: share of voice, share of category, and lift over organic sales.

Review retargeting frequency and reach

Retargeting is limited to the time windows and audiences that show measurable lift. We don't let the DSP fill in the rest.

Quarterly reallocation

Each line item has to show incremental lift to get next quarter's budget. Nothing renews on autopilot.

What we measure

Brand-lift studies + geo-holdouts for CTV / OLV
MMM for programmatic share of caused profit
Footfall studies for DOOH + retail media
PMP and direct-deal share of spend as a quality check
No line item continues without a quarterly lift result

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Programmatic campaigns,with a clear role.

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