SPARK ADS
Creator posts, boosted, are the default ad format. We handle whitelisting, keep permissions renewed, and pick posts to boost by how fast they grow organically.
PERFORMANCE MARKETING
TikTok campaigns,
with a clear role.
Creator-led video, Spark Ads and commerce campaigns, with creative adapted to how people use TikTok.
6% of managed media spend, from $1,999/month
NORTHLINE RUNNINGMeet your
next 5K.
PLACEMENTS
Where TikTok fits
SMART+ CAMPAIGNS
TikTok automates targeting and placements; we own the creative and the measurement. Ad groups stay consolidated so Smart+ has enough data to learn from.
TOPVIEW & REACH
Only when a launch or a date in the calendar justifies it. Judged on brand lift and geo-holdout results.
CREATOR PIPELINE
Client-supplied footage edited through Social Legendary, with briefs written to hooks pulled from data.
TIKTOK SHOP + LIVE
For categories where it pays: beauty, food and apparel. The catalogue and the live-selling schedule are run as separate pieces of work.
TRACKING & EVENTS API
Server-side Events API as default, offline events for CRM, deduplication with pixel, consent-mode wired to the CMP.
How we run the account
Edit through Social
Client-supplied creator footage moves from brief to post to Spark through Social Legendary.
Data-mined briefs
Hooks come from reviews, comments and your best-performing organic posts.
Spark by default
Whitelisting set up, creator permissions kept current, and ad accounts built to run Spark Ads first.
Smart+ with volume
Fewer, larger ad groups give Smart+ enough conversions to learn from. Split the budget too thin and it never learns.
License at CPM parity
Licensing is priced against the paid cost of the same views, so the unit economics stay honest.
Geo-holdout quarterly
A real holdout measures the profit TikTok caused against the profit it claims. Both go on one slide.
What we measure
- Geo-holdout incrementality tests every quarter
- MMM contribution against blended CAC
- Creator unit economics: licensing cost per view and downstream ROAS
- Events API-first tracking, offline events for CRM
- Fatigue per concept, and which concepts carry over to Meta and Reels
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Share your goal, current setup and the work you need help with.