PROMOTED POSTS
Posts written for the X feed and promoted to people by keyword and conversation. Never recycled LinkedIn copy.
PERFORMANCE MARKETING
X campaigns,
with a clear role.
Campaigns built around relevant conversations, communities and professional interests.
6% of managed media spend, from $1,999/month
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PLACEMENTS
Where X fits
TAKEOVERS & TRENDS
For launches timed to a moment when your category is being talked about. Judged on brand lift.
KEYWORD & CONVERSATION TARGETING
Targeting by the keywords people post and search, the one thing X still does that other platforms can't.
VIDEO ADS
Short video placed alongside accounts in your category. Creative reused from our Meta and TikTok work when the format carries over.
AMPLIFY / VERTICAL VIDEO
Where category publishers still hold real reach on X. Run selectively, measured on qualified traffic and pipeline.
MEASUREMENT SETUP
Server-side events, offline conversions for B2B pipelines, and brand-lift tests where the budget justifies them. X's own ROAS is treated as a suggestion.
How we run the account
Qualify the category
An honest check on whether your buyers actually live on X. If they don't, we tell you and move the budget elsewhere.
Native promoted posts
Copy written for the feed and video shot for the placement. Repurposed LinkedIn posts don't work here.
Keyword + conversation
Targeting built on the keywords and live conversations only X offers.
Reply-thread as a metric
Reply quality is tracked alongside CTR. It is often the first sign your category is paying attention.
Proof through brand lift
Launches are measured with brand-lift studies instead of view-through numbers. Always-on spend is measured with geo-holdouts.
Ruthless quarterly review
X keeps its budget only if the quarter's incremental results hold. Otherwise the money goes to your other channels.
What we measure
- Brand-lift and geo-holdouts for downstream effect
- Share-of-conversation vs category peers
- Reply-thread quality as an early signal
- Server-side + offline conversions for B2B pipelines
- A quarterly incrementality check; nothing renews automatically
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Share your goal, current setup and the work you need help with.