SEARCH RESULTS
The highest-intent placement. Keyword tiers are built from ASO ranking data, and we bid where paid wins installs that organic can't.
PERFORMANCE MARKETING
Apple Search Ads campaigns,
with a clear role.
App Store campaigns matched to search intent, your listing and the value of the users you acquire.
6% of managed media spend, from $1,999/month
App Store
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Where Apple Search Ads fits
SEARCH TAB
Shown before anyone types a search. Efficient for apps that define their category, judged on retention after install.
TODAY TAB
A reach placement, judged on brand lift and cohort retention.
PRODUCT PAGES
Custom Product Pages for each keyword theme, so the page matches the search: different creative for "budgeting app" than for your brand name.
BID STRATEGY
Bids weighted by each keyword cohort's LTV, as your MMP attributes it. Never one bid cap for the account.
ORGANIC INTEGRATION
Our App Growth wing's ranking data shows where paid is worth buying. Bidding against your own number-one organic ranking is simply a tax.
How we run the account
Tier keywords by intent
Brand / category / competitor / discovery. Different bids, different creative, different KPIs.
LTV-weighted bidding
Each keyword tier gets its own bid cap, set from cohort LTV in your MMP, instead of one blended CPI ceiling.
CPPs per theme
A Custom Product Page for each keyword cluster, with creative that matches what the person searched for.
Brand defence, priced
Bid on brand only where a competitor is actively bidding, and only at rates the incrementality supports.
ASO integration
Where you rank #1–3 organically, paid plays defence. Where you rank #10 or lower, paid is worth the money.
Post-ATT measurement
SKAN 4.0 conversion values mapped to the in-app events that carry value. AppsFlyer or Adjust is the source of truth.
What we measure
- MMP-attributed cohort LTV per keyword tier
- SKAN 4.0 conversion values aligned to revenue events
- Paid vs organic rank interaction tracked weekly
- Payback window by keyword cohort, not blended
- Quarterly incrementality test on brand defence
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