Point of view
The argument this executive is willing to defend in public, extracted from what they actually believe and know.
GTM · LINKEDIN & EXECUTIVE PRESENCE
Make your expertise useful to buyers.
We turn your team's experience into a consistent LinkedIn publishing programme, with interviews, writing, distribution and a review of who the work reaches.
Engagements from $3,000/month
EDITORIAL WORKSPACE
An argument worth a reader’s time.
Founder’s field notes · Issue 04
A question customers keep askingInterview notes
The evidence behind the answerSource review
A clear point of viewEditorial draft
Founder review complete · Ready to schedule
LinkedInHeyReachClayHubSpotOpenAINotion
THE STARTING POINT
What this work addresses
The content needs a clear point, evidence and a reason for the intended reader to care. We build the programme around your team's experience and the questions buyers ask.
- Growth Legendary builds founder and executive presence on LinkedIn for B2B and SaaS companies.
- The work starts from a point of view the executive can defend.
- It covers the profile, a regular publishing routine, commenting and connecting with the right people, and measuring the influence that happens in private (dark social).
- Buyers form a shortlist in conversations and feeds that no attribution tool records, and this work is aimed at exactly those places.
SCOPE
The work we take on
Profile architecture
Headline, banner, featured section and about copy rebuilt to work as a landing page.
Publishing routine
Formats, cadence and a drafting process built around a fixed slot in the executive's diary.
Commenting and connecting
Relevant conversations, communities and first-contact messages for the intended audience.
Team amplification
Turning a company of quiet accounts into colleagues who share and add to the work, without scripting anyone.
Dark-social measurement
Self-reported attribution, branded search lift and inbound quality as proxies for what tools cannot see.
DELIVERY
The first ninety days
1–2
Point of view extracted from recorded conversations. Profiles rebuilt as landing pages.
3–4
Formats and cadence set. First fortnight of posts drafted, edited and approved.
5–8
Publishing live. Commenting and connecting under way with people at mapped accounts.
9–12
Reporting live on self-reported source, branded search lift and inbound quality.
MEASUREMENT
What we review with you
- Monthly impressions
- Inbound conversations per month
- Self-reported “saw your post” on won deals
How the teams work together
Your teamGrowth LegendaryWhat you keep
Your teamThe executive brings the argument and approves every post
Growth LegendaryDraws out ideas, drafts, edits, schedules, measures
What you keepThe profile, the content library, the routine
Your teamReplies to their own comments and messages
Growth LegendaryComments and connects with people at mapped accounts
What you keepTwo hours a fortnight. That is the whole ask.
QUESTIONS
Before we get started
Do you ghostwrite?
We shape the argument, set up the routine and write drafts from the executive's own thinking. Nothing publishes without their sign-off. Presence that is not theirs does not survive a real conversation.
How much of the executive's time?
Roughly two hours a fortnight once the routine is running: one recorded conversation and one review of the drafts.
Does this work for people who are not the founder?
Yes. Sales leaders and technical executives frequently carry more credibility with their counterparts than the founder does.
How do you measure it?
Self-reported attribution, branded search lift, inbound quality and reply rates. We track impressions, but they count for least.
What if the executive has no audience yet?
That is the normal starting point. Reach follows a position worth disagreeing with.
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Share your goal, current setup and the work you need help with.