SCREENSHOT STORYLINE
One document that anchors the commercial and equity stories to the same operating truths, and a review cadence that keeps them anchored quarter over quarter.
GTM · Public Companies
Go-to-market for
Public Companies.
Go-to-market for listed companies and pre-IPO scale-ups, where the story told to customers and the story told to investors have to match.
CORPORATE NARRATIVE
A consistent story across the business.
Leadership, brand and market communication
Leadership perspectiveEvidence-led point of view
Commercial storyCustomer and product context
Publication reviewApproved facts and language
Communications calendar ready for review
Where we can help
- Growth Legendary builds growth systems for listed companies and pre-IPO scale-ups.
- Commercial motion and equity narrative are designed as one artefact, quarter by quarter.
- Work is delivered on the reporting calendar, with disclosure discipline as a constraint on the engagement.
What we build
QUARTERLY NARRATIVE PACK
The customer-facing narrative, the analyst-facing narrative, and the internal narrative for the coming quarter, aligned to a single set of numbers and reviewed against the disclosure calendar.
COMPETITIVE INTELLIGENCE LEDGER
A maintained record of peer activity, analyst notes and category signals, with their implications for the company's strategy.
IR & GTM ALIGNMENT REVIEW
A structured working session with IR, product marketing, and executive leadership that reconciles messaging drift before the next reporting cycle rather than after it.
Measures for the engagement
- Share of investor q&a on growth, not defence, rising
- Valuation gap to peer median, narrowing
- Disclosure issues in market communications, held at zero
When this practice is a fit
The following needs sit outside this practice:
- Private companies with no equity event coming up.
- Engagements that require Growth Legendary to speak to public markets on the company's behalf. We inform IR - we do not replace it.
- Companies asking for management of paid IR channels or press placements.
QUESTIONS
Before we get started
How do you handle disclosure and material non-public information?
As a hard constraint. Engagements are scoped inside a written disclosure protocol reviewed with your general counsel and IR lead. Where the honest work touches MNPI, the honest answer is that IR owns it and we support them, not the reverse.
Can you work through the IPO window?
Yes. Pre-IPO engagements typically begin twelve to eighteen months out and focus on aligning the commercial story to the S-1 narrative under construction.
Do you brief analysts?
Not directly. We prepare the materials IR uses to brief analysts and, on request, join preparation sessions before earnings and investor days.
How is work paced against the reporting calendar?
Every retainer is scoped in quarters aligned to your reporting cycle. Deliverables are dated relative to earnings, guidance, and investor events - not to a generic project plan.
Where we start
Tell us what you want to grow.
Share your goal, current setup and the work you need help with.